What? Apple was the first to offer USB only on the iMacs. At the time that they did, USB 2.0 wasn't out, and while there were a few manufacturers that had started putting one or at best two USB ports on their computers, those ports were rarely used, since even keyboards and mice continued to be PS/2 on the PC. Apple pushed the USB standard to popularity, but they don't feel that adding USB 3.0 is worth adding an extra chip to their board at this time. I don't see the problem, really. Anyone who needs the speed is still going to go FireWire, for a variety of reasons, so the only advantage of USB 3.0 is getting to use certain peripherals for which a FireWire version isn't made at a faster speed than the dog-slow USB 2.0.
jW
Apple did nothing of the sort. If you read any of the PC rags back in those days (the iMac early days), you'd know USB was in. I had been reading about USB for close to 2 years, it had been on motherboards for quite some time, and peripherals were already out there when Apple put out the iMac.
Windows 98 is what brought USB into the forefront and made it popular. Before then, you had to have Windows 95 OSR C to have USB support, and then only for HID. Since Windows 95 OSR C was a OEM only release, it meant getting it with a new computer (that had USB).
I wasn't even paying attention to Apple back then, and I knew all about USB and USB stuff and how it was supposed to make my life simpler. Again, Apple had nothing to do with it, except in the eyes of the Apple crowd. But keep believing the dream my friend!