Apple went on to a few record breaking years after Steve's passing, thats all I meant by look after it. I don't think he can help it grow and even the best items have their use by date, which we are seeing now. I don't think Tim has the "Courage" and the foresight to launch anything as significant but we are comparing him to THE Steve Jobs. It's a tough act to follow. The only other CEO I've seen that has similar charisma is Musk, but there's no chance of him running Apple.
So really, who can they hire?
So really, who can they hire?
Can he? I'm not sure he can over the longer term to be honest.
He has kept things going, so far, with the iPhone and the sales have been great but the other markets, Mac and iPad in particular, haven't fared very well at all. His first major new product, the watch, hasn't set the world alight, Apple Music got off to a very difficult start and it doesn't seem to be happening for them in some of the other areas they have tried to get into (TV/Car). They just do not seem to be able to get the deals done without Jobs.
Who is making the decisions at Apple anyway? To me the Car seemed like a bit of a strange area to try to get into and has got Jony Ive written all over it.