Why do I never see an article anywhere in the world that says -
Non-Apple brand smartwatch saves life of an elderly man.. or a non-apple tracker lets man track his dog lost in a flood..
these headlines make it look like Apple invented these device categories..
It's along the same line of why you also don't see articles that say:
"Non-Apple branded tracker used in stalking case, or non Apple branded tracker hidden in purse".
It's a mainstream product that (for better or worse) gets more mainstream coverage than Tile, Galaxy Tab, or any other tracker.