I've always used my other iPods plugged into my JBL speakers as my morning wake up call. So, I'm more then a little disappointed to see that you cannot set a playlist as an alarm as with the previous iPods. Am I going blind or is this just not not there? The only alarms I can see are the useless ones that use the built in speakers. The ones that may make a timid gerbil jump, but not raise a human from sleep. It really doesn't make any sence as all to me given that it is such an obvious thing. Plus, I can't see the abilty to set a playlist as an alarm canniblising iPhone sales, which seems to be the excuse trotted out for the other obvious missing features. And why do I have a feeling Steve's going to be standing onstage anouncing that since iPod Touch owners can't have ringtones, we'll be adding another feature to iTMS - alarms.