Album release dates

GrandPhrase

macrumors 6502
Original poster
Jun 16, 2012
432
1
Just wondering, why do artists and record labels announce release dates way before they are even finished with their albums?

I understand that they can announce them a little before completion - to build hype, have a goal of when to complete the album - motivation, etc..

But sometimes they announce release dates way before, and keep delaying it - making people disappointed?

Pure marketing ploy to build hype?
 

Illuminated

macrumors 65816
Sep 25, 2008
1,003
251
Denver
I'm pretty sure its because the bands have the studio rented out until that release date. They have it for a specific amount of time, for recording, then another set time to mix/edit/finish each track...
 

GrandPhrase

macrumors 6502
Original poster
Jun 16, 2012
432
1
I'm pretty sure its because the bands have the studio rented out until that release date. They have it for a specific amount of time, for recording, then another set time to mix/edit/finish each track...
Cool, what about for those who have their own studios? They would have free access.. So why..?
 

Illuminated

macrumors 65816
Sep 25, 2008
1,003
251
Denver
Cool, what about for those who have their own studios? They would have free access.. So why..?
For those bands that have their own, you said it yourself. The release date is a goal. It's something to strive for, and to create talk amongst fans.
 

LethalWolfe

macrumors G3
Jan 11, 2002
9,372
119
Los Angeles
For the same reason that everything from books to video games to movies get announced way ahead of time. They want to get the word out and typically the first question someone has when finding out your are working on a new project is "When will it be available?"


Lethal
 

DewGuy1999

macrumors 68040
Jan 25, 2009
3,196
6
Besides what's already been said, there's a certain amount of time needed for marketing and actual physical production of the album, not to mention warehousing and shipping considerations.