I just returned from the Apple Store in Zorlu Center, Istanbul. I flew here from another country just to have my computer looked at by an Apple Store employee rather than an authorized technician. After receiving my Mac, I noted two new large scratches on bottom half of my MacBook -- I brought it to their attention -- they told me they were sorry and asked me to come back the next day and all would be well. I walked away, texting my brother how great Apple's customer service was.
I returned the next day -- I was told that I caused the damage, they said they were PHYSICALLY INCAPABLE of scratching MacBooks because their workshops are smooth, they pointed to obscure photographs to ascertain that the damage had existed before receiving the device. I insisted it was not there (because it was not) but there was nothing I could do at this stage — according to the senior advisor, I was, after all, speaking to the highest authorities possible at this stage; the very people who scratched up my MacBook were in a position to completely refute any fault and there’s simply nothing I can do about it. Great system, by-the-way.
Here’s the thing, this was my first time even visiting a Genius Bar, I’m not even one of those people who takes advantage of the program. I went out of my way, literally to another continent, to get mine looked at by their technicians because I have always been assured that they are the best at what they do. Instead of being treated earnestly with trust and respect, I was just called a liar to my face. Of course, at this stage, there’s nothing I can do about it. Everyone has just washed their hands clean of me and moved onto their next coffee break before clocking out for the day.
I spoke to an ambivalent senior advisor who said it was all in the hands of the Apple Store employees themselves and I had to live with it.
So while I may not matter to Apple as a guest or a consumer, here is what I intend to do:
I’m beginning with liquifying every single Apple Inc share I accumulated since the age of 16 in 1-2 share increments since 2003. Not just because I was completely dehumanized during this experience, but because they have lost me as fan.
I’m cancelling Apple One — I never played the games or watched the TV shows anyways, I was just a fan. But of course, that isn’t the case anymore.
Again, I don't expect anyone to care -- they just don't need me as an investor when they have Berkshire Hathaway now, they don't need me to travel around the world with a Macbook when the Neo is sold out. I just kind of want to get this off my chest because I'm so hurt and disappointed in a company whose rumour mill I follow like some would the Avengers or Lady Gaga.
Of course, no one else has cared either at this stage, it just doesn’t affect them. I’m just the kid who learned to touch-type on a Macintosh 2 when QWERTY keyboards weren’t even a thing, who picked the Apple PC at the school’s computer lab even though it meant that I had to use Lotus Notes when everyone else picked the fancier IBMs with Windows, I'm he same kid who worked eight-hour shifts at Booster Juice to buy another share of Apple when it was still making Mac-only iPods, the same kid who was the only student in a lecture hall of 200 with a white iBook, the same kid whose father knew to bring him an iPhone from abroad even though it didn’t even work in Canada only to be called a liar 30 years after all of that.
All good things must come to an end, out with the old...
I returned the next day -- I was told that I caused the damage, they said they were PHYSICALLY INCAPABLE of scratching MacBooks because their workshops are smooth, they pointed to obscure photographs to ascertain that the damage had existed before receiving the device. I insisted it was not there (because it was not) but there was nothing I could do at this stage — according to the senior advisor, I was, after all, speaking to the highest authorities possible at this stage; the very people who scratched up my MacBook were in a position to completely refute any fault and there’s simply nothing I can do about it. Great system, by-the-way.
Here’s the thing, this was my first time even visiting a Genius Bar, I’m not even one of those people who takes advantage of the program. I went out of my way, literally to another continent, to get mine looked at by their technicians because I have always been assured that they are the best at what they do. Instead of being treated earnestly with trust and respect, I was just called a liar to my face. Of course, at this stage, there’s nothing I can do about it. Everyone has just washed their hands clean of me and moved onto their next coffee break before clocking out for the day.
I spoke to an ambivalent senior advisor who said it was all in the hands of the Apple Store employees themselves and I had to live with it.
So while I may not matter to Apple as a guest or a consumer, here is what I intend to do:
I’m beginning with liquifying every single Apple Inc share I accumulated since the age of 16 in 1-2 share increments since 2003. Not just because I was completely dehumanized during this experience, but because they have lost me as fan.
I’m cancelling Apple One — I never played the games or watched the TV shows anyways, I was just a fan. But of course, that isn’t the case anymore.
Again, I don't expect anyone to care -- they just don't need me as an investor when they have Berkshire Hathaway now, they don't need me to travel around the world with a Macbook when the Neo is sold out. I just kind of want to get this off my chest because I'm so hurt and disappointed in a company whose rumour mill I follow like some would the Avengers or Lady Gaga.
Of course, no one else has cared either at this stage, it just doesn’t affect them. I’m just the kid who learned to touch-type on a Macintosh 2 when QWERTY keyboards weren’t even a thing, who picked the Apple PC at the school’s computer lab even though it meant that I had to use Lotus Notes when everyone else picked the fancier IBMs with Windows, I'm he same kid who worked eight-hour shifts at Booster Juice to buy another share of Apple when it was still making Mac-only iPods, the same kid who was the only student in a lecture hall of 200 with a white iBook, the same kid whose father knew to bring him an iPhone from abroad even though it didn’t even work in Canada only to be called a liar 30 years after all of that.
All good things must come to an end, out with the old...
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