I am not and do not want be Apple apologizer. They are behind in this race but one has to consider number of things as well.
Not sure if members here who says AI is no use are not the same calling Apple behind
Apple started pretty late compare to Google and AI is not his only pursue as OpenAI
They are probably the only phone maker doing own AI, others use Google Geminy, not sure how Huawei or other Chinese makers.
They use only licensed sources and focus on privacy.
Their system integration looks better and starting with little feaatures like text formating. basic image generation and so.
Yeah, Siri sucks, but it will get better, it just takes more time...
Should we be scared? In some way yes. Few days ago, I tried to identify location where was one pic taken just my describing stores and some other things and it managed to offer right city so be aware what you post online