After watching the SDK Stevenote one thing poped into my mind: Blackberry, Palm and all the gang just collectively crapped their pants. Within' 3 years, (probably 1) iPhone will comeplete dominate the smartphone market. But its even larger than that. The iPhone isn't a phone. It will truly become a computer in your pocket. Apple is genius for doing one thing=courting the enterprise customer. They are the ones that stear the information technology market. If they had done it a long time ago with the mac they wouldn't have lost so much ground to Microsoft. I think the iPhone is their revenge blow to Microsoft for copying Apples OS to create Windoze back in the day. Being a consumer, and not a developer I am excited to see what apps get developed for us. I'm almost delusional to create my own company to develop applications for it! With the release of the inevitable 2nd gen 3G iPhone+ the 2.0 Software update. There's pretty much no reason NOT to buy an iPhone. It remove all the barriers that we have between our work, personal and social lives and enable us to seamlessly manage everything with less stress, more communication and better connectivity. Sheesh...have I drank the cool aid I'm waiting to get the 2nd gen iPhone but am limping along with a motorola RAZR. After seeing what the iPhone is capable of, i just shake my head at the lack of vision with every other cell manufacturer out there.