Aside from personal preferences (upgrade every 12 months or keep a phone for 3-5 years or longer), the PAYMENT PLAN OPTIONS like the IUP or At&T Next plans are simply alternatives for HOW you choose to pay for your phone. These payment plans are NOT LEASES! They take the full price of the phone and spread the payments over 12/24/30 month period. The longer the pay period, the smaller your monthly payments. You can choose to pay off the phone at any time, then you’d own the phone for the retail price, so what is the big deal?! It’s like buying the phone full price on a credit card.... you just dropped almost 2G’s for your phone, but don’t you still have to pay off your credit card? So guess what? You spent 2G but the BANK actually owns your phone until you pay THEM back.... Does your CC have 0% financing or 14-28% APR?? Ha!
Sometimes I buy phones outright then sell them for about 50% what I paid after 12 months. Other times I use the payment plans because there’s a convenience factor and guaranteed buyback price that I sometimes want. Example: I have an 8 Plus on the IUP and an iPhone X I bought full price. Right now, I have several options with the 8 plus, I can: 1) turn the phone in for a new XS Max, so I only paid 50% of the retail price of the 8 plus and will begin the cycle with a new phone, 2) Decide NOT to upgrade and keep making monthly payments on my 8 Plus until I own it (and I will have paid the SAME PRICE as if I bought it upfront on launch day, 3) Decide to keep the 8 plus and PREPAY the 50% I still owe now all at once, and then I own the phone for the SAME cost as if I bought it upfront, or 4) pay it off to own it and then sell it for 50%, just to get rid of the phone and not have to upgrade to a new one or keep it past 12 months. Whatever I choose, I am not locked into anything. I have FREEDOM!! I love it!! I’m about to sell my iPhone X for a little over 60% what I paid, so I did well there, but I could do the same thing with the 8 Plus even IF I am on the IUP! It’s basically a WASH! So PLEASE stop calling it a “leasing” program, it’s a PAYMENT PLAN that gives you a whole bunch of options to either own the phone outright for the original purchase price and 0% interest, or turn the phone in after paying 50% of the cost and indulge in a new phone. If you want a new phone every year with AppleCare built in, the IUP is awesome. It also made my preorder insanely easy, I don’t think I spent even 2 MINUTES placing my order!!