I'll be honest. I'm so jealous of my brother's Amazon Echo. Alexa is much responsive and "smarter"than Siri. But the best feature I liked is its always on feature. I wish it can happen to our Apple TV where Siri is always on. I know Siri is always on my iPhone 6s but it would be nice if it has that feature on the ATV as well. Pushing the button on the remote can be a hassle when you're on the couch watching a movie and eating a popcorn. It would be nice to just say "Hey Siri, pause the movie" without picking up the remote with my buttered and salted fingers.