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Amazon today announced a follow-up to its popular summertime "Prime Day" event, which it's calling "Prime Early Access Sale." This event will run for two days on October 11 and 12, and is available exclusively for Amazon Prime members.

prime-early-access.jpg

The company is describing the new sale as an "early access" event for holiday deals, ahead of Black Friday shopping in November. There isn't a concrete list of deals yet, but if the sale is similar to Prime Day, you can expect a handful of solid Apple-related product discounts.

Amazon also says there will be markdowns on Fire TVs and tablets, and products from brands like Hasbro, iRobot, KitchenAid, Samsung, LEGO, Adidas, and more. Select deals have kicked off early as well, including four months of Amazon Music Unlimited for new members and Grubhub+ free for a year for Prime members.

We'll be tracking all of the top Apple product and accessory deals during the Prime Early Access Sale in October, so be sure to keep an eye out for those sales in a few weeks.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Article Link: Amazon Announces Prime Day Follow-Up Event Coming in October
 

ProfessionalFan

macrumors 68040
Sep 29, 2016
3,865
9,629
The more of these "events" stores do, the worse the sales get. I remember a time when I could actually find some good deals on Black Friday. But nowadays, they run BF in July or BF in October and it's crap. And then the actual BF is just another one of those days. We get year round events with no actual good deals.
 

R_Allonce

macrumors member
Sep 20, 2022
70
90
Prime day is consumerism at its finest. It is the illusion of getting good deals that make you feel like you're getting a bang for your buck when in reality they're just enticing you to spend more on stuff you weren't initially planning on purchasing. Not to mention that some of their sales are fake and never truly marked down. You can research it.
 
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Unggoy Murderer

macrumors 6502a
Jan 28, 2011
950
3,002
Edinburgh, UK
The more of these "events" stores do, the worse the sales get. I remember a time when I could actually find some good deals on Black Friday. But nowadays, they run BF in July or BF in October and it's crap. And then the actual BF is just another one of those days. We get year round events with no actual good deals.
You can still get some decent deals to be honest. Once you sift though all of the rubbish / garbage items you can sometimes get a bargain. I've done pretty well on things like Lifx, Nanoleaf, and Hue lights.
 

ovrlrd

macrumors 65816
Aug 29, 2009
1,322
22
With this many Prime Days then why even bother buying anything the rest of the year. Sales are supposed to get people buying more after the sale ends but if there is another big sale a month later who cares.
 
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CarAnalogy

macrumors 65816
Jun 9, 2021
1,185
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With prices ever increasing and competition getting better, not sure Prime is worth it anymore.

Amazon has succeeded in their goal of basically being a tax everyone pays for being on the internet, both customer side and business side.

But since Bezos retired their focus on the customer has slipped.

Increasingly Amazon is just a more expensive version of Ali Express and the other “Prime Benefits” are not worth it.
 
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maverick2007

macrumors regular
Sep 18, 2014
152
133
Who is still falling for this? How long until we see a prime day each month? Haha.
This is a desperate attempt to revive the sales that are plummeted. Amazon is no more the top e-commerce and there is nothing good about it - Customer service has been in downfall too..
 
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rp100

macrumors regular
Sep 15, 2016
156
417
Inflation and rising credit card debt are undoubtedly causing decreased spending, hence more frequent “sales” by retailers. Meanwhile, retailers are in a tough spot because they have less and less room to lower prices to encourage a sale. Last year’s retail price is this year’s sale price.

Makes one wonder if people have finally (finally!) hit consumer exhaustion.
 
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ackmondual

macrumors 68020
Dec 23, 2014
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U.S.A., Earth
You can still get some decent deals to be honest. Once you sift though all of the rubbish / garbage items you can sometimes get a bargain. I've done pretty well on things like Lifx, Nanoleaf, and Hue lights.
While true, I learned from past black Friday sales and Prime Day events that if you want something, just freaking buy it when you need it, and be done with it. You can try to hold out for up to 15% off, which should be good tradeoff of getting some discount without waiting forever. The time you waste going through all of those deals just isn't worth it (for Prime Day, I tried it twice, and never bothered from then on). At least in the past decade, when I went to brick & mortar stores for black Friday sales, I got in some decent physical activity walking around the store.
 
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commander.data

macrumors 65816
Nov 10, 2006
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Supply chain problems undoubtedly constrained the breadth and stock of the products they could sell in the previous Prime Day during the summer which limited their revenue so I'm guessing this October event is kind of a make-up event now that the supply chain has stabilized.
 

bpeeps

macrumors 68040
May 6, 2011
3,665
4,594
This is a desperate attempt to revive the sales that are plummeted. Amazon is no more the top e-commerce and there is nothing good about it - Customer service has been in downfall too..
They're predicting a recession and are trying to get ahead of it. Sad really.
 

ackmondual

macrumors 68020
Dec 23, 2014
2,067
858
U.S.A., Earth
This is a desperate attempt to revive the sales that are plummeted. Amazon is no more the top e-commerce and there is nothing good about it - Customer service has been in downfall too..
Translation: "We didn't sell off enough of the unsellable crap last time, so we're gonna keep trying until you suckers finally give in and buy something."
With prices ever increasing and competition getting better, not sure Prime is worth it anymore.

Amazon has succeeded in their goal of basically being a tax everyone pays for being on the internet, both customer side and business side.

But since Bezos retired their focus on the customer has slipped.

Increasingly Amazon is just a more expensive version of Ali Express and the other “Prime Benefits” are not worth it.
The first 2 years I got in on Prime Day, it was "meh". After that, I couldn't even be bothered shop around. TBF, I don't buy a lot of stuff anyways, so I'm inclined to say otherwise if I was a "better shopper". That said, I finally quit Amazon Prime. I've been off it for a few months and don't really miss it. The 2 big things I was using on Prime were shopping and Prime Video.

For the former, you can sometimes find stuff cheaper on Ebay. Knockoffs and counterfeits are a concern, but it's present on Amazon too. Buying direct from the vendor (off their own website) is typically the same price, or not that much more (even after you add S&H). I'm not boycotting Amazon either so if it's the best deal for something, I'll do that. You still get free S&H if you combine shipping to over $25, but with how little I've been buying (some of the buying when I was on Prime was b/c I simply had it), I can see myself coming out ahead even if I pay for shipping out-of-pocket.

For the latter, I really did enjoy Prime Video. They're not too shabby for something that's not exclusively a streaming service. However, when I do come back to catch up on the rest, I'll do just the streaming service. $9 a month vs. $15 a month.
 
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Rodney Dangerfield

macrumors regular
Jun 29, 2017
186
140
With this many Prime Days then why even bother buying anything the rest of the year. Sales are supposed to get people buying more after the sale ends but if there is another big sale a month later who cares.
Agree...Why bother spending your hard-earned money now rather than simply WAITING for better Black Friday sales?
 

Nicky G

macrumors 65816
Mar 24, 2002
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Baltimore
Dang, thanks for the tip, MacRumors! I just scored a free year of Grubhub+! This is actually something I will use!
 

CWallace

macrumors G4
Aug 17, 2007
10,854
8,633
Seattle, WA
With prices ever increasing and competition getting better, not sure Prime is worth it anymore.

As with all things, one's mileage shall vary.

But for me, I am within tens of kilometers of multiple Amazon warehouses and I have an Amazon Fresh grocery within hundreds of meters of me so Prime is still a major benefit to me in terms of very fast shipping (often same day and seldom more than one day) and they make returns so simple (just bring it into the store and they scan it and you're done) that I still buy everything I can from them.
 

macduke

macrumors G5
Jun 27, 2007
12,281
17,571
Central U.S.
This is probably Amazon trying to get ahead of upcoming potential strikes from UPS and freight train operators. Probably worth considering if you want to guarantee Christmas presents.
 

switcher3365

macrumors regular
Mar 5, 2008
162
16
I can’t know for sure who was first with their announcement, but perhaps this is a response to Target’s event on Oct 7.

 
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