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Original poster
Apr 12, 2001

Following the debut of "Prime Day" in 2015, and its return in 2016, Amazon this morning announced the third annual Prime Day will arrive next month, on July 11. Amazon calls this year's event an "epic day of deals on everything you're into," and like previous iterations you'll have to be subscribed to Amazon Prime to gain access to the discounts.

Prime Day is expanding this year as well, beginning officially on July 10 at 6 PM PT and lasting a total of 30 hours into July 11, with "new deals as often as every five minutes." Additionally, Amazon has expanded the sale to 13 total countries in 2017, including the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.


To give a spotlight on small businesses throughout Prime Day, Amazon said that nearly 40 percent of the Lightning Deals that appear during the event will come from small businesses and entrepreneurs.
"Our members love Prime Day and we have been thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members," said Greg Greeley, Vice President, Amazon Prime. "Every part of our business is working to deliver more deals for a record number of shoppers. This year's Prime Day is too big for 24 hours - so we're giving Prime members 30 hours to shop!"
Deals will be organized by more than 20 themes, including topics like pet lovers, gardeners, techies, artists, and more, so shoppers can quickly find items that they're interested in. To entice users to engage with Alexa devices, Amazon is introducing even more Alexa-exclusive deals discoverable through Echo devices and Fire Tablets.

Similar to last year, Amazon is touting its TV deals in 2017, saying that a large variety of brands will be sold on Prime Day and specifically naming the new Element 4K Ultra HD Smart LED TV - Amazon Fire TV Edition. Amazon said that Prime Day 2017 will represent "one of its largest volume TV deals in history," with a record amount of inventory, but Amazon reminded shoppers the TV category is the one likely to sell out the fastest.

To prepare, Amazon encourages shoppers to visit the Amazon app on iOS [Direct Link] to preview, track, shop deals, and set up alerts. Leading up to July 11, the company is also offering discounts on various subscriptions and items across the website every day, and starting today that includes discounts related to Amazon Music Unlimited, Prime Video, Kindle Unlimited, Audible, and Prime Pantry items. More information about the items on sale now can be found on Amazon's Prime Day webpage.

Article Link: Amazon Announces Third Annual 'Prime Day' for July 11
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macrumors 68040
Mar 21, 2014
Finally, for me, something to look forward to on my birthday. That, and the free Slurpees my friends get me on that magical date - which never seems to get old to them :(.
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macrumors 68000
Nov 19, 2012
Sorry to be a miser, but they may as well call it underwhelm-day, that is if it is anything like last year s effort (inc. Black Friday). Both were like they were clearing out the dusty stock on the shelves at the back of the warehouse.

Hopefully though it will be more like 2015, I got some cracking deals then.

Chupa Chupa

macrumors G5
Jul 16, 2002
Last year was kind of a bust for me. Ironically they offered a Hue starter set for a dirt cheap $115 or so BUT you had to order with Alexa and alas I had no Alexa. But BB was on the hunt and matched that price on it's eBay store and offered store pickup so I bit.

I'm not really looking for anything this year but I would bite at a "cheap" mesh router system like the original Orbi.


Jul 12, 2016
Just renewed my Prime membership. I didn't take advantage of it last year. I like the element of surprise and may be I will score something nice. It's like Black Friday sales, but only in the Summer.


macrumors 68000
Oct 17, 2008
That offers list is endless, and most of if was junk. I stopped scrolling through it and just took a look at my saved items to check if one of them got cheaper every few hours. And yeah I fond some Hue Lamps with a nice discount.


macrumors 68020
Aug 4, 2008
Gonna be another one of those days where they hike prices on everything you'd mostly find in bargain bin/99 cent stores by 15-20%, apply a 5% discount, and then call it a sale.


macrumors G3
Sep 10, 2009
I managed to lock down quality SSDs during both events. I'll probably pick up some microfiber towels this year if they go on sale.
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macrumors 68040
Oct 11, 2012
Undisclosed location
Can't wait til to go through pages after pages of junk, and then when I missed an item and decided to go back a page, it is no where to be found again.
Amazon really have some serious work needs to be done with their search.
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macrumors 603
Nov 7, 2004
Sorry to be a miser, but they may as well call it underwhelm-day, that is if it is anything like last year s effort (inc. Black Friday). Both were like they were clearing out the dusty stock on the shelves at the back of the warehouse.

Yeah for the most part. There were a few golden nuggets amidst the chaff like the Crucial 750GB SSDs for £105 that I snapped up. People would kill for those prices today. My iMac loved the upgrade. I manage to find something worthwhile each year but it is a lot of hard work digging through the rubbish to find the genuine bargains.
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