So now you’re saying they’re selling almost none on the Apple website and store for regular price but at $90 off on Amazon they’re selling over 2k a month? I’m not sure if I believe that. all the people I know that have them bought them from Apple for full price. People don’t think to go on Amazon sometimes to look for a lower price.
Of course, cheaper products sell in larger volumes. I bet $99 headphones outsell $249 Sony headphones. Cheap android phones outsell iPhones by a huge margin, but you don’t see Apple lowering the price of even the base iPhone to $299.
Sure if they cut the cost in half sales would increase but by how much? How much would that cut into the profit? If sales doubled but profit was cut by two thirds, that’s not a net gain for Apple. Everyone thinks about how much the components cost, but there’s more expenses than components. How much did Apple spend on R&D and advertising? If it was just putting some components together, you could release headphones and sell them as well as Apple does. It’s never as simple as people think it is.
Also lowering prices too much can hurt product and brand image. If they’re selling them for $250 many people looking for $500 headphones are not going to consider them anymore. Tim Cook hasn’t made Apple a multi trillion dollar company because he doesn’t know what he’s doing. I’m fairly certain if AirPods Max weren’t selling, they wouldn’t have updated them to USB-C. They would’ve discontinued them.