As I'm just about as heavily invested in the Amazon universe as the Apple one, this is the only alternative to an iPhone that would make sense for me. I've used one for a few minutes in the O2 shop, but has anyone got one they live with day to day? And if so, how is it? I quite like the idea of the button that identifies stuff, and the 24 hr helpline people. But are they just gimmicks to get you to buy a below-par phone? I'll be coming from a 64gb iPhone 5S, if that makes a difference.