(I decided iPad forum is most appropriate for this) Bloomber news predicts huge sales for Kindle Fire, but the stunning part is Amazon will loose $10 for each Fire they sell. The report goes on saying Amazon will need to sell about $500 in media to make up the cost of a Fire. (WTH???) In my simpleton mind (correct me if I am wrong), the report suggests Amazon will lose millions of $$$ if Fire is a runaway hit. Of course with iPad, Apple makes a tidy $166 (give or take) for each base model iPad sold. Score: iPad Now, I think Amazon is using the Game console and Ink Jet printer model of sales: loose money on the player/maker, make money on the media/supplies which is great if one has total control of the media. As we all know, you can buy books on iPad and Android, as well as movies and other media. I cannot see how the heck Amazon will have a compelling product advantage with Fire. Score: iPad (and other Android devices) (unless Amazon stops selling to other devices). (the-eBook-and-eReader-Market-in-Pictures Amazon has a clear lead selling eBooks, but it just started selling music, and I am pretty sure no video (since Fire is first color Kindle). But I just think Amazons older readers will steal the show here since most books are still black and white (rapidly changing) Score eBooks: Old Kindle, especially the 3G versions (for a short time until more colorful books are plentiful) Video content is pretty much in iPad's favor becuase of iTunes, but that wont stop people from d/l movie files from net into Android. But how good is Fire at playing video? For sure, at 8GB of memory, cant store too many files in it. Score: slightly iPad. Hardware: Fire out iPad the iPad? It is so bare bones (not even 3G or Bluetooth) and reportedly simple to use, one wonders that after the newness factor is old people start to look for more? Tell me if I am off base, but Fire looks like it will be a disaster for Amazon no matter what happens, both in that each Fire sold will cost Amazon plenty (per device sold), or by users who think Fire does not light their fire and don't get it, or worse, return it. I think after the initial buying spree reviews will be middling and sales fall. Oh, I am sure Fire will have strong sales and do well, but not threaten iPad.