Amazon 'Kindle' Ad Reminiscent of Mac vs PC

Discussion in 'Apple, Inc and Tech Industry' started by mac1984user, Jul 14, 2011.

  1. mac1984user macrumors 6502a

    mac1984user

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    #1
    There's a new ad for the Kindle out there that pits a woman with a big purse/handbag against a 'cool' guy with a Kindle. It's an all white background and it's just the two of them. The whole layout and approach is strikingly similar to the Mac vs PC ads that finished a couple years ago. How shameless is Amazon? First the AppStore and now the same ad approach. It's ridiculous. I'm not opposed to Amazon succeeding in this business, and I believe the Kindle is better for reading books than the iPad, but it's a bit disheartening seeing these kinds of cheap shots.
     
  2. LizKat macrumors 68040

    LizKat

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    #2
    Imitation is the most sincere form of flattery, remember?

    Of course it could also be a straight shot to a lawsuit over plagiarism.
     
  3. appleguy123 macrumors 604

    appleguy123

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    #3
    I like the Kindle commercials.

    They're also the only commercials on TV that don't have to man being the stereotypically stupid one. What is up with that trend, anyway?
     
  4. LizKat macrumors 68040

    LizKat

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    #4
    ^^^ I don't have a TV any more but I remember those ads that stereotyped men (or, women) as rather cyclical, not to mention cynical. When they get enough complaints about ads making women out to be ditzes, they flip the switch and run the ones that make men out to be jerks. I don't miss TV one little bit :D
     
  5. ucfgrad93 macrumors P6

    ucfgrad93

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    #5
    I like them too.
     
  6. KingCrimson macrumors 65816

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    #6
    Is it on youtube?
     
  7. roadbloc macrumors G3

    roadbloc

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  8. AAPLaday Guest

    AAPLaday

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    #8
    Love that advert.
     
  9. AdeFowler macrumors 68020

    AdeFowler

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    #9
    Good ad, but assuming Amazon's forthcoming tablet has a glass screen, and they promote it as a book reader, then their argument is a moot point.
     
  10. arkitect macrumors 603

    arkitect

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    #10
    Or this one even? :)
    There is a whole series against a white background.

     
  11. mac1984user thread starter macrumors 6502a

    mac1984user

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    #11
     
  12. IntelliUser macrumors 6502

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    Why does it matter?
  13. *LTD*, Jul 15, 2011
    Last edited: Jul 15, 2011

    *LTD* macrumors G4

    *LTD*

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    #13
    It's as if I'm watching a Get a Mac commercial. LOL they even have the "cool" on the right side and the "uncool" on the left side.

    Apple's influence in this industry is pervasive, to say the least.
     

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