There's a new ad for the Kindle out there that pits a woman with a big purse/handbag against a 'cool' guy with a Kindle. It's an all white background and it's just the two of them. The whole layout and approach is strikingly similar to the Mac vs PC ads that finished a couple years ago. How shameless is Amazon? First the AppStore and now the same ad approach. It's ridiculous. I'm not opposed to Amazon succeeding in this business, and I believe the Kindle is better for reading books than the iPad, but it's a bit disheartening seeing these kinds of cheap shots.