Amazon 'Kindle' Ad Reminiscent of Mac vs PC

mac1984user

macrumors 6502a
Original poster
Dec 10, 2009
787
343
United Kingdom
There's a new ad for the Kindle out there that pits a woman with a big purse/handbag against a 'cool' guy with a Kindle. It's an all white background and it's just the two of them. The whole layout and approach is strikingly similar to the Mac vs PC ads that finished a couple years ago. How shameless is Amazon? First the AppStore and now the same ad approach. It's ridiculous. I'm not opposed to Amazon succeeding in this business, and I believe the Kindle is better for reading books than the iPad, but it's a bit disheartening seeing these kinds of cheap shots.
 

LizKat

macrumors 603
Aug 5, 2004
6,021
33,452
Catskill Mountains
Imitation is the most sincere form of flattery, remember?

Of course it could also be a straight shot to a lawsuit over plagiarism.
 
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LizKat

macrumors 603
Aug 5, 2004
6,021
33,452
Catskill Mountains
^^^ I don't have a TV any more but I remember those ads that stereotyped men (or, women) as rather cyclical, not to mention cynical. When they get enough complaints about ads making women out to be ditzes, they flip the switch and run the ones that make men out to be jerks. I don't miss TV one little bit :D
 
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KingCrimson

macrumors 65816
Mar 12, 2011
1,066
0
There's a new ad for the Kindle out there that pits a woman with a big purse/handbag against a 'cool' guy with a Kindle. It's an all white background and it's just the two of them. The whole layout and approach is strikingly similar to the Mac vs PC ads that finished a couple years ago. How shameless is Amazon? First the AppStore and now the same ad approach. It's ridiculous. I'm not opposed to Amazon succeeding in this business, and I believe the Kindle is better for reading books than the iPad, but it's a bit disheartening seeing these kinds of cheap shots.
Is it on youtube?
 
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AdeFowler

macrumors 68020
Aug 27, 2004
2,278
266
England
Good ad, but assuming Amazon's forthcoming tablet has a glass screen, and they promote it as a book reader, then their argument is a moot point.
 
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*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
It's as if I'm watching a Get a Mac commercial. LOL they even have the "cool" on the right side and the "uncool" on the left side.

Apple's influence in this industry is pervasive, to say the least.
 
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