So I went on amazon.com to see if I could buy from them, here is what I found out, they think the 5th gen is the 4th even though there are some suttle differences. Prices are still the same as apple. Anyone think they should change the title? Also has anyone seen target or walmart advertise the new iPod touch? Edit: This iPod touch gen was kind of a dissapontment,anyone think that this was a test to see if iPod touch users would go for the iPhone? Or are they just ripping us off.