Why are publishers failing to save themselves?
Its unbelievable to me that publishers fail to jump at this chance from Apple to save their industry. Apple is the one company that has shown the ability to convince millions of users to part with micropayments for content. It does this by running an honest and transparent service, something almost every other company has shown a complete inability to do.
No, I don't work for Apple. I am simply a software developer who has seen a hundred other models fail where the app store has succeeded.
As an app developer for the iPhone, I can honestly say that Apple's 70% revenue split for developers and publishers is more than fair. For their 30%, Apple handles all the billing and distribution issues in 70 countries, they create an environment that makes buyers confident and happy, they provide access to the tens of millions of potential customers who have already trusted Apple with their credit card information, and they even run expensive TV advertising for the app store. I can't believe how newspapers have taken their industry down a failing path and seem to be ignoring this chance to save themselves. They should be asking Apple to PLEASE design a beautiful reader for their content and let them into the app store!
As an avid believer in the importance of the press to our society, it pains me to see newspapers try to go it alone, as it is simply not even remotely their area of competency.