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Just like with the M4 MacBook Air, almost every model is a bit less over at Micro Center (price in bold). Easy price match from Best Buy if you're looking to buy.


14-inch MacBook Pro

M4 10-Core/16GB RAM/512GB - $1,399.00 ($200 off) . . . . $1359.99
M4 10-Core/16GB RAM/1TB - $1,579.00 ($220 off) . . . . $1,529.99
M4 10-Core/24GB RAM/1TB - $1,779.00 ($220 off) . . . . $1,699.99
M4 Pro 12-Core/24GB RAM/512GB - $1,779.00 ($220 off) . . . . $1,699.99
M4 Pro 14-Core/24GB RAM/1TB - $2,129.00 ($270 off) . . . . $2,039.99
M4 Max 14-Core/36GB RAM/1TB - $2,849.00 ($350 off)

16-inch MacBook Pro

M4 Pro 14-Core/24GB RAM/512GB - $2,229.00 ($270 off) . . . . $2,124.99
M4 Pro 14-Core/48GB RAM/512GB - $2,591.00 ($308 off) . . . . $2,464.99
M4 Max 14-Core/36GB RAM/1TB - $3,129.00 ($370 off) . . . . $2,974.99
M4 Max 16-Core/48GB RAM/1TB - $3,549.00 ($450 off) . . . . $3,399.99
If you have the Amazon prime visa, it’s more advantageous to buy through Amazon for the 5% cash back.
 
Just like with the M4 MacBook Air, almost every model is a bit less over at Micro Center (price in bold). Easy price match from Best Buy if you're looking to buy.


14-inch MacBook Pro

M4 10-Core/16GB RAM/512GB - $1,399.00 ($200 off) . . . . $1359.99
M4 10-Core/16GB RAM/1TB - $1,579.00 ($220 off) . . . . $1,529.99
M4 10-Core/24GB RAM/1TB - $1,779.00 ($220 off) . . . . $1,699.99
M4 Pro 12-Core/24GB RAM/512GB - $1,779.00 ($220 off) . . . . $1,699.99
M4 Pro 14-Core/24GB RAM/1TB - $2,129.00 ($270 off) . . . . $2,039.99
M4 Max 14-Core/36GB RAM/1TB - $2,849.00 ($350 off)

16-inch MacBook Pro

M4 Pro 14-Core/24GB RAM/512GB - $2,229.00 ($270 off) . . . . $2,124.99
M4 Pro 14-Core/48GB RAM/512GB - $2,591.00 ($308 off) . . . . $2,464.99
M4 Max 14-Core/36GB RAM/1TB - $3,129.00 ($370 off) . . . . $2,974.99
M4 Max 16-Core/48GB RAM/1TB - $3,549.00 ($450 off) . . . . $3,399.99
There’s no microcenter near me (yet, I heard April).

Would Best Buy still price match? The closest operating store is over 400 miles away.
 
Or, Apple is selling more through retailers now than it has relied on in the past, and the retailers are cutting prices to compete with each other.

See my previous post where Lenovo is bragging about a 45% price cut on one of their laptops.
Historically Apple products have been the same price wherever you purchased them. If they are selling through retailers at discount pricing that is a big change of policy.
 
Historically Apple products have been the same price wherever you purchased them. If they are selling through retailers at discount pricing that is a big change of policy.
That’s exactly it. I wonder why they would change this attitude, or if they were forced to as part of some kind of settlement.

Between this policy change and promotional pricing, something is afoot - maybe it’s as simple as demand falling and Apple sticking to meeting volume requirements with suppliers, so they relax pricing policies… if that’s the case, it could be short lived until they run out those contracts.
 
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Discounts on current models through resellers is an enigma. Who is taking the hit? Does Apple sell to Amazon at such low prices that Amazon can make a profit knocking $450 off a product that is selling for full price at an Apple store? Surely no one is losing money on current products. It does not add up. Apple is saying on one hand their products are worth full price and on the other hand they are a discount item not worth full price.

Apple gives authorized resellers a margin of about 13%. A $450 discount on $3999 is 11.25% — leaving Amazon 1.75%, not a terrible margin on high-turnover goods. And maybe Amazon's margin is a little higher.
 
I am so torn on this. Here in Europe, the base 16" M4 Pro with 512 SSD and 24 GB RAM is 2900 (our prices are with all taxes). This very same configuration today is 2460 on Amazon - almost 500 EUR off.

I am coming from a 2018 15" i7 Macbook Pro and the jump would be HUGE. Since I don't have any pro workflows anymore (really, just basic web surfing, email and a bit of pages/numbers), I was considering the 15" M4 Air with upgraded RAM and SSD (so also 512 SSD and 24 GB RAM). This is 2000. This would be more than enough for years to come for me.

But for 460 more I get a better processor, the WAY better screen, and a slightly bigger machine as well (which I like, and I also like the bit more oomph from the 16" Pro's speaker).

Still, even the M4 Air is "way more than I need", and the Pro is way more than that yet again. And I am sooo torn whether I should upgrade at all (I really don't do much on my computer), and IF I upgrade, if I should pick the pro over the air at that little price difference. HELP !
 
How and why do they cut $450 on a new release?

some people complain about Apple pricing, while they are right there are 2 points:

1- Apple hardware lives a long time so you will get your bang for the buck

2-I tried other laptops and in all honesty, Apple hardware feels like its from a different world. It is so much more "perfectly" made and attention i spaid to every detail. They are just so solid. its worth the "workmanship" .
 
If you have the Amazon prime visa, it’s more advantageous to buy through Amazon for the 5% cash back.
Depends on the model you're buying. Many credit cards give 1.5% or 2% cash back, so you're getting an extra 3% to 3.5% with Amazon Prime Visa card.

Compare the prices with 5% cash back (CB) from Amazon Prime Visa vs prices with 1.5% cash back (CB) from most other credit cards (all before tax)

It's only less with Amazon Prime Visa if you're buying the first two 14-inch MacBook Pro models. Every other model will be less from Micro Center (or Best Buy price match) with a 1.5% cash back credit card.

I don't believe taxes would change things.


14-inch MacBook Pro

M4 10-Core/16GB RAM/512GB - $1,399.00 [ -$69.95 (5% CB) = $1,329.05 ] . . . . $1359.99 [ -$20.40 (1.5% CB) = $1,339.59 ]

M4 10-Core/16GB RAM/1TB - $1,579.00 [ -$78.95 = $1,500.05 ] . . . . $1,529.99 [ -$22.95 = $1,507.04 ]

M4 10-Core/24GB RAM/1TB - $1,779.00 [ -$88.95 = $1,690.05 ] . . . . $1,699.99 [ -$25.50 = $1,674.49 ]

M4 Pro 12-Core/24GB RAM/512GB - $1,779.00 [ -$88.95 = $1,690.05 ] . . . . $1,699.99 [ -$25.50 = $1,674.49 ]

M4 Pro 14-Core/24GB RAM/1TB - $2,129.00 [ -$106.45 = $2,022.55 ] . . . . $2,039.99 [ -$30.60 = $2,009.39 ]


16-inch MacBook Pro

M4 Pro 14-Core/24GB RAM/512GB - $2,229.00 [ -$111.45 = $2,117.55 ] . . . . $2,124.99 [ -$31.87 = $2,093.12 ]

M4 Pro 14-Core/48GB RAM/512GB - $2,591.00 [ -$107.95 = $2,483.05 ] . . . . $2,464.99 [ -$36.97 = $2,428.02 ]

M4 Max 14-Core/36GB RAM/1TB - $3,129.00 [ -$156.45 = $2,972.55 ] . . . . $2,974.99 [ -$44.62 = $2,930.37 ]

M4 Max 16-Core/48GB RAM/1TB - $3,549.00 [ -$177.45 = $3,371.55 ] . . . . $3,399.99 [ -$51.00 = $3,348.99 ]
 
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There’s no microcenter near me (yet, I heard April).

Would Best Buy still price match? The closest operating store is over 400 miles away.
Do an online chat with a Best Buy rep to see if they'll do it. You might have to chat with more than one rep to find one willing to price match them.
 
Ok, then, let me open up the Lenovo page on laptops and here's what they are pushing today:

The following model was as the top of the list on their laptop page. I compare it to a roughly MBP equivalent as far as processor (though the M4 Pro really is superior for most jobs). I put a star by the specs that are not equivalent, and the arrows by things that should dissuade the belief that Apple is more expensive.

View attachment 2491910

Ok ... I think that's a very fair comparison and point you're trying to make. So I'm not really arguing against this one, specifically. But note that both of these systems feature 1TB SSDs in them. That's one of my gripes ... that on a high-end notebook I'd use for things like video editing? I'd certainly want at least 2TB of internal storage, and maybe 4TB for good measure.

I can purchase a Samsung nVME 2TB SSD to drop in a machine like that Lenovo for as little as about $119 right now (check Amazon, for examples). On the Macbook Pro, it's soldered on so I can't take advantage of buying one separately, after the fact, to upgrade it. I'm forced to make the initial purchase with the larger SSD I want, and Apple gouges on that.
 
Depends on the model you're buying. Many credit cards give 1.5% or 2% cash back, so you're getting an extra 3% to 3.5% with Amazon Prime Visa card.

Compare the prices with 5% cash back (CB) from Amazon Prime Visa vs prices with 1.5% cash back (CB) from most other credit cards (all before tax)

It's only less with Amazon Prime Visa if you're buying the first two 14-inch MacBook Pro models. Every other model will be less from Micro Center (or Best Buy price match) with a 1.5% cash back credit card.

I don't believe taxes would change things.


14-inch MacBook Pro

M4 10-Core/16GB RAM/512GB - $1,399.00 [ -$69.95 (5% CB) = $1,329.05 ] . . . . $1359.99 [ -$20.40 (1.5% CB) = $1,339.59 ]

M4 10-Core/16GB RAM/1TB - $1,579.00 [ -$78.95 = $1,500.05 ] . . . . $1,529.99 [ -$22.95 = $1,507.04 ]

M4 10-Core/24GB RAM/1TB - $1,779.00 [ -$88.95 = $1,690.05 ] . . . . $1,699.99 [ -$25.50 = $1,674.49 ]

M4 Pro 12-Core/24GB RAM/512GB - $1,779.00 [ -$88.95 = $1,690.05 ] . . . . $1,699.99 [ -$25.50 = $1,674.49 ]

M4 Pro 14-Core/24GB RAM/1TB - $2,129.00 [ -$106.45 = $2,022.55 ] . . . . $2,039.99 [ -$30.60 = $2,009.39 ]


16-inch MacBook Pro

M4 Pro 14-Core/24GB RAM/512GB - $2,229.00 [ -$111.45 = $2,117.55 ] . . . . $2,124.99 [ -$31.87 = $2,093.12 ]

M4 Pro 14-Core/48GB RAM/512GB - $2,591.00 [ -$107.95 = $2,483.05 ] . . . . $2,464.99 [ -$36.97 = $2,428.02 ]

M4 Max 14-Core/36GB RAM/1TB - $3,129.00 [ -$156.45 = $2,972.55 ] . . . . $2,974.99 [ -$44.62 = $2,930.37 ]

M4 Max 16-Core/48GB RAM/1TB - $3,549.00 [ -$177.45 = $3,371.55 ] . . . . $3,399.99 [ -$51.00 = $3,348.99 ]
For those who prefer to buy from Costco, the retail price for the first config you listed is $1,399.99. If you have their executive membership and the Citi Costco Visa card, it's $1,344. More expensive than those two you listed, but Costco includes a 2nd year warranty with the purchase.
 
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