I blame more of it on Apple and their restrictive policies. I get that they want $$$ which is why we get a gimme version of the app on ios but come on on Apple TV? The only reason why I got one was because of my investment in the Apple ecosystem. Apple TV, Macbook Pro, Apple watch, iPhone and now a 10.5 iPad Pro. Honestly if it wasn't such a huge investment in Apple products and movies in iTunes I would of gotten a roku box. Actually I probably would of just used my ps4.