This is not "competition". This trend benefits no one.
The end result is we get 30,000 apps with all different navigation UI, all different playback UI, all different varying quality of media and streaming and features, and no one has any idea where their media is.
This is the worst thing to come out of streaming. What I want to know is, who is responsible? You might say "the content owners" but they can't be held responsible because they are expected to be the scum of the earth trying to milk every dollar from their worthless content.
Personally I hold Apple responsible for this, because they failed to unify video content providers like they did with Music. Steve Jobs did it with Music, and did a decent job getting the iTunes Movie and TV Show stores up and running as a first step. Since then, it has been up to Eddy Cue to take video streaming into the future and he has failed miserably.
Apple TV Channels was the right idea, but they moved forward without handling what actually mattered....getting everyone on board. Instead of getting all my media through Apple TV Channels like I should, I get 0. Because they didn't lock up any of the major players and they didn't even subsidize what little content is available.
Not sure what you’re blaming Apple for? They were never going to line up most studios and have the video version of Apple Music. Not after studios turned Netflix into a thing.
On the channels bit Apple could easily do their YouTube tv version. After all google did. But obviously Apple had no intention of offering enough to make it happen. Besides it’s still an ad fest. I can only imagine the headaches of renegotiating with all the local networks and others. YouTube tv is already almost twice the cost now.