AMD dropping ATI?

Discussion in 'iMac' started by rcpilot44, Aug 30, 2010.

  1. rcpilot44 macrumors newbie

    Aug 6, 2010
    This article came out this morning on Engadget. Is it going to effect support for the ATIs being used in Imacs?

    This, dear friends, is a sad, sad day. ATI, the name of hope for all PC gamers who were sick and tired of NVIDIA rebadging the same GPU over the past couple of years, is to be no more. The callous souls over at AMD have decided that our little consumer brains aren't sophisticated enough to handle two awesome brands, so they're just axing the use of the ATI moniker from here on out. Product line names will be retained, with the Radeon and FirePro branding still intact, but ATI Eyefinity will now be known as AMD Eyefinity. The first graphics cards to, erm, benefit from the new nomenclature will ship "later this year," and the whole thing is said to have been motivated by AMD's move to Fusion APUs -- hybrid CPU and GPU chips -- where it's considered beneficial to have a unified branding strategy. Great, but did anyone consider the fact that the graphics wars will now be fought between two teams wearing green jerseys?:confused:
  2. Vylen macrumors 65816

    Jun 3, 2010
    Sydney, Australia
    No, since its just dropping the name... nothing else.
  3. rcpilot44 thread starter macrumors newbie

    Aug 6, 2010
  4. bolen macrumors 6502


    Jul 22, 2008
    AMD would be stupid to drop the graphics department all together since it's actually bringing in some money compared to the CPU department. :)
  5. Hellhammer Moderator


    Staff Member

    Dec 10, 2008
    This wasn't a surprise, AMD released a press note about this over a year ago link, sorry couldn't find English article).

    New logos:


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