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That is not true for the new APUs. AMD's new mobile APUs in the 4w to 15w range called Mullins and Beema (evolved from Kabini and based on Jaguar micro core architecture) are based on 28nm chips manufactured by TSMC and are designed to run extremely cool and efficiently.

The problem for AMD is, Haswell is 22nm chip and the coming Broadwell is 14nm chip. There is no way that 28nm can compete with 22nm or 14nm in power efficiency. And Intel is damn good in power-efficient designs.

AMD can compete with a lower price. However, Apple products do not compete on low price, so Apple and AMD are not a good match. :)

BTW, I like that AMD does its best to compete the giant Intel, and I like AMD as an innovative company.
 
It is important for Apple to diversify becuase they are a big company and need to cover for more segments of the customer base to grow. Limiting model choices also limits the market size as "pissed customers" tend to jump to the competition in a heartbeat or decide to build their own machines with Linux.

History tells us that too much diversity in the Apple product line actually causes confusion, too much complexity, and if left unchecked, can nearly bankrupt the company.

Apple is not, and probably will not ever, go for the crowd that knows the difference between AMD vs Intel. If there becomes a compelling reason to switch, then chances are Apple will do it across the entire desktop/laptop product line. But right now, there's nothing compelling in a switch.
 
I'll pass. Except for a brief period when AMD released the Athlon 64 (much like now the Apple A7 is triumphing over the competition), I haven't really been impressed at all with any development from AMD.

It seems apart from price they are really nothing in terms of a competitor to Intel.

The dual-core base Intel i3 processors are faster than most of the high end AMD processors. Sure that's based on benchmarks, but if you compare product ranges, AMD doesn't hold a candle to Intel's products.
 
I know and I can see karma coming back full circle on the Appstore Mediator dispute that Apple filed to the DOJ. DOJ said "sour grapes" you abide by the mediator and do your job!. Next time Apple complains on this issue, DOJ should slap a $5M file and do so each time!.;)

I think that is a massive assumption, given the DOJ have yet to reply to Apple's claim in December that the compliant monitoring (not mediator) was over stretching their area of purview :)

I'd wait and see but at no point did the DOJ say or hint sour grapes AFAIK, it would be very hard for the DOJ to slap a $5 million fine when Apple have filed a motion suggesting bias and questionable ethics of the enforcement officer.

Note Apple have not claimed they want to change ruling (that is a separate item) they just claimed the current compliance monitoring was 'unconstitutional' and the person assigned (who is a personal friend of the judge and himself admits he has no knowledge of the area of law and needs outside assistance) is overstepping the bounds of his remit.

I think it's best to wait and see how the DOJ run on that one. However this is nothing to do with using AMD chipsets :)

[EDIT] The judge has returned his verdict and the comments seem rather strange and the judge failed to address many of the major points in the reply so I think the argument will have a few more rounds before it gets resolved. [/EDIT]

Edwin
 
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Slighty off-topic but being an AMD fanboy I couldn't resist. It was AMD that first came up with the 64-bit extension to the x86 instruction set, thanks to the licensing agreement with Intel to use x86, Intel essentially got it for free. So, there you go. Thank you AMD!

http://en.wikipedia.org/wiki/X86-64
 
If Apple uses AMD anywhere i can see them maybe-perhaps re-introducing the plastic macbook and maybe in the Mac Mini

We'll have to see
 
If Apple uses AMD anywhere i can see them maybe-perhaps re-introducing the plastic macbook and maybe in the Mac Mini

We'll have to see

I realise that this is a MBAir thread, but it should be noted that Apple does indeed currently use AMD Graphics.
simply go to the Apple Store and check out the available configurations of of a new Mac Pro - there all you will see are variants of Dual AMD FirePro graphics sets.

quote:

Graphics
Mac Pro comes as standard with two workstation-class AMD FirePro graphics cards with up to 6GB of GDDR5 VRAM each, enabling powerful GPU-based visualisation and compute capabilities in every system. Both GPUs are connected internally via x16 PCI Express gen 3 lanes for massive bandwidth. The FirePro GPUs in Mac Pro enable video output through both the Thunderbolt 2 ports and the HDMI 1.4 port, enabling you to connect up to three 4K displays or up to six Apple Thunderbolt Displays.
 
Would not buy

There's a difference between using an AMD dedicated GPU, which they are quite good at producing, vs an AMD CPU, which are pure **** compared to Intel in every metric imaginable.
 
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