I have had Amex Gold Rewards for some years and have used their insurance a couple of times (lower value items) with extremely efficient results. I have finally found a great iphone 4 (2 phones had faulty proximity sensors, another had a broken microphone) but my standard warranty expires in September this year (last week my phone was replaced). I definitely do not need Apple phone support and all I really need is replacement coverage if this phone ever goes bad on me. I pay my cellphone bills with Amex and the month I received my new phone I was charged $159 + my cellphone monthly charges. What advantage would I have in taking out Applecare which is not provided by Amex insurance which essentially doubles the warranty on one's phone (up to a max of 1 year)? I don't see it but perhaps I am missing something.