I've always had my doubts about AMOLED tech (at least in its current incarnation). So much hype behind it and lots of calls for Apple to bring it to their products. They didn't, and I'm thrilled. AMOLED is bright and contrasty, almost like a plasma TV. It highly impresses on first glance. But dig a little deeper, and lots of issues start to surface. Extremely poor outdoor readability. High battery consumption unless the background is black. Wonky color balance and oversaturation. Banding. This article describes it best: http://www.oled-info.com/nexus-ones-oled-gets-depth-technical-check-turns-out-very-bad Apple knows better than to go with an immature technology. They go for high refinement and well-rounded usability. LCD has been around a long time, and the LED-backlit IPS screen in the new iPhone 4 is truly cutting-edge. Engadget and others are already saying it "blows everything else out of the water". I can't wait to see it. I'm already enjoying most of the benefits of this in my iPad (except for the density of course). It's beautiful. High contrast, deep blacks, and wide viewing angle. Just terrific.