An Apple Savvy Move-Buy Bose

Discussion in 'Apple, Inc and Tech Industry' started by mpspence1988, Mar 4, 2009.

  1. mpspence1988 macrumors newbie

    Mar 4, 2009
    The question that we, as macrumors followers often find ourselves asking is what next? What is apple's next major strategic move. Well I have a suggestion that I kind of borrowed from Gene Munster (who i generally consider to be a hack as an apple analyst considering his major investments in apple stock).

    But what I'm getting at is that Apple should move to take over the living room.
    I think they should do so by releasing a TV that obviously incorporates Apple TV. But I don't think Apple is going to enter such a competitive market place without providing a significant upgrade over the products that are currently on the market. So here is what I propose, Apple should buy Bose, which is still a privately owned company and which Apple could almost definitely afford. Then apple should provide a nearly complete wireless media environment in which the blu ray player, the apple tv and the surround sound systems are all incorporated into the device. The speakers are wireless and run on bluetooth and can be run throughout your house. You can get all of your content off your PC wirelessly and possibly you could access the internet from the tv. You wouldn't even really need a home theater setup you would just need the tv and the speakers hanging around the room.

    The next move would be to potentially make this a touch screen device, but obviously that would be ridiculously expensive. I think this makes a lot of sense for apple, but of course it isn't likely and of course this thing would cost about 500 more than any other tv out there and only sell to those that realize that they are buying a truly convergent device.

    Just my thoughts,
    Sound off please.
  2. Unspeaked macrumors 68020


    Dec 29, 2003
    West Coast
  3. FX120 macrumors 65816


    May 18, 2007


    Farty flappy tubby port technology?
  4. Mr. Giver '94 macrumors 68000

    Mr. Giver '94

    Jun 2, 2008
  5. SkyBell macrumors 604


    Sep 7, 2006
    Texas, unfortunately.
    Back in the 80's and 90's, Bose was top of the line. Problem is, they haven't made any changes or improvements since then, they're still using their old stuff...
  6. mlts22 macrumors 6502a

    Oct 28, 2008
    +1. Bose needs to reinvent themselves, because when people think of them, they think of either tinny stereos for the kitchen or computer speakers. Bose needs to refresh its image, perhaps make a line of studio monitors that end up a standard in home studios or something.
  7. xparaparafreakx macrumors 65816

    Jul 29, 2005
    Apple buy KRK and through research, figure out a way to put Rokit 5 in iMacs, Macbooks (including air).

    While they are at it, take AKG and get those headphones into iPods and iPhones.

    Also Native Instruments. Intergrate their sound cards into every mac and include their audio software to Garageband or Logic Studio.

    Please do not buy Bose, there are other companies that need to be bought.

    Wish they got Alias Wavefront (Maya) before Autodesk did.
  8. garybUK Guest


    Jun 3, 2002
    Bose were top-of-the-line in what segment of the market? it certainly isn't high-end audiophile gear, don't even try pitting ANY bose stuff against the likes of Leak, Naim etc.
  9. MisterMe macrumors G4


    Jul 17, 2002
    Let's get this straight. There is nothing sold by Bose that would represent a strategic addition to Apple's product line. Bose sells speakers and radios. Is there a market segment or feature missing from speakers from Logitech, Klipsh, Harmon Kardon, or Bang and Olufsen? Is there something more that Bose could be doing to get its speakers to work with Macs, iPods, or AppleTVs. Do you think that there is a strategic opportunity in radio that Apple is missing because it doesn't sell radios?

    If you believe these things, then tell us what other opportunities control freak Steve Jobs is keeping from us. How about refrigerators, automobile cranks, or butter churns?
  10. bartelby macrumors Core


    Jun 16, 2004
    Why, they're pretty poor...

    Well the K518s are
  11. Unspeaked macrumors 68020


    Dec 29, 2003
    West Coast
    I'd rather have K518s than anything Bose makes...
  12. chewbaccacabra macrumors regular


    Mar 20, 2008
    BOSE is a joke with home theater enthusiasts. They are all marketing. $400 for a clock radio that sounds like a full size system! So what, you've just bought a $400 clock radio. :eek:

    That said I do own a BOSE.system which came with my Audi. I wouldn't have picked that if I had ordered the car. :eek:
  13. kjs862 macrumors 65816


    Jan 21, 2004
    I agree that bose doesn't really make good sounding systems, but I think their companion systems for computers are decent.
  14. Unspeaked macrumors 68020


    Dec 29, 2003
    West Coast
    Is this going to become the son of the Bose-bashing thread from a year or two ago?
  15. FX120 macrumors 65816


    May 18, 2007
    No, they really aren't.
  16. nissan.gtp macrumors 6502

    Aug 22, 2007
  17. Saladinos macrumors 68000


    Feb 26, 2008
    Apple would do much better to buy an actual technology company such as Broadcom ($8.3Bn mkt cap) or Imagination Technologies (£160M mkt cap).

    Buying those two, for example, would give Apple absolute domination in the mobile space. Broadcom provide most of the radio chips in most devices (phones, computers...etc), and Imagination have the PowerVR series used in the iPhone as well as most other phones.

    The problem with moves like that is that they have nothing to do with Apple's business - selling computers, iPods, iPhones. In business, the rule of thumb is that if it's actually exciting, don't do it.
  18. Kennedy macrumors member

    Feb 17, 2009
    I hate how people bitch and moan about Bose. Sure it isn't up to an audiophile's preference, but as a premium speaker for the rest of us (who prefer not to suck up the Apple earbuds), Bose is the perfect fit. They DO offer much better sound quality than the base-level headphones, and their high-end equipment is also very good quality. The Lifestyle system really is quite amazing, too.

    I love Bose, I won't lie. I agree that they need to reinvent themselves, and that an Apple deal certainly wouldn't hurt. However, I don't want Bose to leave Boston, because Boston is one of America's centers of sound research (*cough* MIT).

    What I'd like to see the most, is for Bose and Apple to work out a special agreement, like the Sound Dock, where Bose supplies all of Apple's speakers (sans earbuds), and they are branded (subtly) as such. And for Bose to seriously invest in regaining it's reputation as the #1 sound technology company in the world.
  19. miles01110 macrumors Core


    Jul 24, 2006
    The Ivory Tower (I'm not coming down)
    Better Sound Through Advertising, indeed.

  20. fourtyoneantz macrumors member

    Feb 11, 2009
    i'm not gonna lie, i love my bose headphones :D

    but, with that said, i think their other products are extremely over-priced. $100 for ear buds? $100 for a small set of desktop speakers? you're paying for the name, there.

    JBL spot system, ftw
  21. localoid macrumors 68020


    Feb 20, 2007
    America's Third World
    One Rokit 5 measures 10 7/8" x 7 1/4" x 9 7/8" and weighs 16 lbs. You'd need a bit more than just "research" to be able to fit a pair of 5" woofers and tweeters, along with two bi-amped 75 watt power amps inside a notebook or an iMac. :p
  22. Drumjim85 macrumors 68030


    Oct 7, 2007
    DFW, TX
    you really want apple to move into the pro audio hardware game?
    AKG makes a lot more than headphones. Some of their mics are legendary.
  23. bbotte macrumors 65816


    Feb 11, 2008
  24. IJ Reilly macrumors P6

    IJ Reilly

    Jul 16, 2002
    I've never been a big fan of Bose, but in truth every speaker system has a trademark "sound" which either sounds good to you or doesn't, and also comes and goes in popularity. Many of the greatest names in speaker systems are either out of business or are shadows of their former selves. This list is a long one: Klipsch, KLH, Acoustic Research, Advent... all of these companies were at the top of the audiophile heap at one time. They fell out of favor not because they made bad speaker systems, but because the fashions in sound changed.

    BTW, I still have and use my New Advent Loudspeakers from the 1970s. These were the reference studio monitors for years, and they still sound great to me. Could you sell this system to today's music listeners? Probably not. Advent is long gone, anyway.

    Some day I'd also like to get my hands on a pair of AR3a speakers in good condition -- the classic speaker system of the 1960s.
  25. bartelby macrumors Core


    Jun 16, 2004
    I agree. Says a lot about Bose really...

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