An Apple search engine?

Discussion in 'Apple, Inc and Tech Industry' started by Nostromo, Feb 26, 2012.

  1. Nostromo macrumors 65816


    Dec 26, 2009
    Deep Space
    Apple is superbly successful building computers and handheld devices.

    Naturally, Apple will want to expand.

    A lot of talk has been made about a TV.

    But an Apple search engine could be a killer and open up a whole new market.

    Reasons why this could work:

    1. Apple is the king of usability: every product it makes is superior in handling and operation to the product of most other manufacturers. Apple could create a more sophisticated search engine than even Google is nowadays.

    2. Google is Apple's key competitor. Google attacked Apple with Android. Apple could strike back with a search engine. It's a logical battle field.

    3. Apple could incorporate the search engine in all its devices - a built-in user group.

    4. Apps: if you have ever used google Apps, you'll know that if Apple does something similar, Google apps will be dead the next day. (Have you seen the funny Microsoft spoof of Google Apps? Spot on!) And don't forget that Google has virtually no customer service. If something Google does not work and you click on a "help" link, you'll get stuck in a seventh circle of hell of mostly pointless "help articles" (which don't help if the stuff simply doesn't work) without ever connecting to "customer service".

    5. Apple has a great integrity in regards to its products. I think the buyer protection of the app store is pretty good. I could imagine that if Apple did a search engine much less junk would come to the top. I'd expect a cleaner working search engine. I don't think Google is bad, but I'd be curious about an Apple approach on searching the huge, world-wide internet database.

    6. An Apple TV may be nice, but the TV market is overcrowded with manufacturers, and their margins are sinking. I'm pretty sure it's coming and will have its place in the Apple product world. But revolutionary? An Apple search engine, on the other hand, would be a logical completion of a circle of hardware, software, iCloud, - access to and handling of information. And don't forget the ad business.

    7. Is Apple already working on it? Just read the announcement of another data center being planned. Is it all for the iCloud? Really? Or is it already the set-up for an Apple search engine (Huge data centers will be needed indeed).

    8. Apple has the cash to venture into the search engine market. And, for such a successful and rich corporation, this would be an investment into a future of growth beyond even the success level it enjoys today.
  2. throAU macrumors 601


    Feb 13, 2012
    Perth, Western Australia
    The history of MobileMe would tend to refute your claims that apple will kill google so easily in the web space.
  3. boss.king macrumors 68040


    Apr 8, 2009
    Probably wouldn't happen. If anything I think Siri could become an OSX feature and Apple would just pump searches through W&A (or possibly try buy them, but I doubt it). Apple never really creates new things from scratch, they buy up a smaller company and revamp their product
  4. ChristianVirtual macrumors 601


    May 10, 2010
    I think Apple should stay out of search engines ... What can they win ? They might point to competitors or even need money from them for commercials ...

    They will have enough to do when entering TV market and maybe camera (yeah, I know: they "did" with iP4)
    I think it would be better if they invest in infrastructure and set traditional telecoms under pressure. Global Apple Network. No roaming, no limits.
  5. maflynn, Feb 26, 2012
    Last edited: Feb 26, 2012

    maflynn Moderator


    Staff Member

    May 3, 2009
    I disagree that it would be killer.
    The market is mature enough, just look at bing, its achieved some traction but its by no means profitable. Its still costing MS a lot of money.

    Secondly apple makes great single user type products, they have largely failed at social or multi-user products, ping, mobileme are two recent examples

    Just because they can, means they should, there is little prospect to get a decent return on their investment and isn't that what its about it?
  6. roadbloc macrumors G3


    Aug 24, 2009
    Sherlock 2 was the bomb when it was around, I can't believe Apple stopped developing it. I wish that they'd add the same functionality into Spotlight.
  7. eric/ Guest


    Sep 19, 2011
    Ohio, United States
    Doesn't seem like a good idea to me. And Apple isn't really concerned with Google's Android. It's not some sort of heated contest where each company is out to get the other. Google is a software company (for now) and Apple is a hardware company. They simply don't have the expertise nor reason to attempt to create a search engine that could top Google.
  8. Nostromo thread starter macrumors 65816


    Dec 26, 2009
    Deep Space
    Well, Apple also makes quite a bit of software: OS X, Final Cut Pro, music and photo software.

    The fact that hardware and software seems to be two different realms now doesn't mean it has to be in future.

    A search engine is distributing information, and whoever owns one has a lot of power. Of course, Google is the Goliath and has 65% of the search engine market, with Bing and Yahoo each covering 15%.

    The question would be: is there something in search engines an innovative company could make different (and better)? And could this company be Apple?
  9. LatinGeek macrumors newbie


    Feb 18, 2012
    Ha, they'd get squashed by Google. With all the terrain they've gained, search is still their main interest.
    It'd be the next Bing.
  10. B777Forevar macrumors 6502a


    Jul 25, 2011
    Chicago, IL
    An Apple Search Engine?

    They should just stick to Macs and iDevices

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