I just sent one to sjobs@apple.com. I poured my heart and soul into it as a non-native English writer. What are the chances of it actually being read by Steve? Share what you guys think and your opinions on the issues addressed in the letter.
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Dear Mr. Jobs,
It's unfortunate my first potential letter to you has to be this one. Your company has always had on of the best reputations in the consumer electronics industry and that is the single most important reason why I like the products of Apple.
However, recently I purchased the much-anticipated iPod touch and encountered a problem that may well keep me and customers alike away from buying the first units of a new future products, knowing that there's a possibility, even the slightest possibility of qaulity control issues. The touch I have now, like many others' cannot display the color "black" well; instead, it is showing the negative black that makes darker scenes in videos uncomfortable to watch and sometimes even impossible to view. It is truly a shame that we customers are not able to enjoy videos on such a well designed product as had expected.
I do recognize this as a mistake made by the third-party factories (professionals in the victim crowd indicated this as a result of lack of anti-reflective coating layer on the panels) but I am sure Apple has its own way of executing quality control. Even if the things during manufacturing went all-wrong, I still would prefer Apple to be more responsive to their loyal customers than they had shown these past few days. As reports poured in, Apple as a company would have maintained their reputation status and public image if they had actively told the customers about the problems and stopped the distribution as more sales of defective units would do no good but only damage the line up and its coming years. Again, Apple is expected to respond faster because this is not like the complaints of the iPhone price-drop; it is product malfunction, hard facts unlike people's opinions. There is absolutely no need of discussion or board meetings to come up with a initial response.
By reacting so slowly Apple disappointed a great number of its customers and if not the most important customer base. We are, after all, the "sane" and ordinary consumers who would think through their needs and waited for touch to come to iPod. We most likely will be the one helping Apple expand their multi-touch and Mac OSX mobile platform to the general public. I view the touch but not the iPhone as the product that plays the role of the first generation iPod that re-introduce the music listening experience and digital life style; it is going to popularize multi-touch and yes, re-introduce video viewing experience on a mobile device to many people. Therefore, Apple must not fail on this first generation iPod touch.
Good luck on this issue and the many soon to come Apple releases and launches,
One of the many Apple customers who also desire a new Mac Pro
--------------------------------------------------------------------------
Dear Mr. Jobs,
It's unfortunate my first potential letter to you has to be this one. Your company has always had on of the best reputations in the consumer electronics industry and that is the single most important reason why I like the products of Apple.
However, recently I purchased the much-anticipated iPod touch and encountered a problem that may well keep me and customers alike away from buying the first units of a new future products, knowing that there's a possibility, even the slightest possibility of qaulity control issues. The touch I have now, like many others' cannot display the color "black" well; instead, it is showing the negative black that makes darker scenes in videos uncomfortable to watch and sometimes even impossible to view. It is truly a shame that we customers are not able to enjoy videos on such a well designed product as had expected.
I do recognize this as a mistake made by the third-party factories (professionals in the victim crowd indicated this as a result of lack of anti-reflective coating layer on the panels) but I am sure Apple has its own way of executing quality control. Even if the things during manufacturing went all-wrong, I still would prefer Apple to be more responsive to their loyal customers than they had shown these past few days. As reports poured in, Apple as a company would have maintained their reputation status and public image if they had actively told the customers about the problems and stopped the distribution as more sales of defective units would do no good but only damage the line up and its coming years. Again, Apple is expected to respond faster because this is not like the complaints of the iPhone price-drop; it is product malfunction, hard facts unlike people's opinions. There is absolutely no need of discussion or board meetings to come up with a initial response.
By reacting so slowly Apple disappointed a great number of its customers and if not the most important customer base. We are, after all, the "sane" and ordinary consumers who would think through their needs and waited for touch to come to iPod. We most likely will be the one helping Apple expand their multi-touch and Mac OSX mobile platform to the general public. I view the touch but not the iPhone as the product that plays the role of the first generation iPod that re-introduce the music listening experience and digital life style; it is going to popularize multi-touch and yes, re-introduce video viewing experience on a mobile device to many people. Therefore, Apple must not fail on this first generation iPod touch.
Good luck on this issue and the many soon to come Apple releases and launches,
One of the many Apple customers who also desire a new Mac Pro
