The removal of the ridiculous "Macbook Air" from under the screen. Who was that for anyway? I know what kind of computer I am using, I don't need it staring at me. So kudos to Apple for removing the tackiness. Having a sleek, uninterrupted black bezel is awesome. I hope it spreads to the other computers.
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An underrated feature of the M2 Macbook Air
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Don’t know what colour you have but the midnight version actually has anti theft technology installed too that the others don’t. The fingerprints on the machine stay there just in case your machine is stolen so then the thief can be identified, unless he/she wears gloves then you’ll get arrested for stealing your own machine
i dunno tho. imagine you're in front of your macbook, and the President calls. "quick, it's a global emergency! what computer are you using right now?"
the pressure is on, and you panic, have a brainfart. but then, you look under the screen, and there it is: "MacBook Air".
you tell the President, and save the world.
outside of that, i can't think of any plus to having the name there, and am really glad it's gone...
the pressure is on, and you panic, have a brainfart. but then, you look under the screen, and there it is: "MacBook Air".
you tell the President, and save the world.
outside of that, i can't think of any plus to having the name there, and am really glad it's gone...
it would be more believable if he called and asked "what day is it?"
or, it could be the previous president, and he calls and says 'no, it's not saturday. it's whatever day i say it is...'
I like this too on my air m2. No branding whatsoever. Apple is one of the few companies that can do this.
Add me to the list of those happy that the branding under the screen is gone.
i made a banner with a label maker that says 'MacBook Pro'... and am going to stick that under the screen on my air...
My C64 sticker over the apple logo on the top completes my look. I can now run Linux, CBM DOS, or Windows 11 without facing the intolerance of fanbois. 
I’d like to add that I’m glad Apple is no longer using a backlit logo on the screen case like the’ve used on some models in the past. I better duck and cover now now.
Thank dog Apple “never” has done those stupid “Intel Inside” stickers on the palm rests showing what processor or features a laptop has.
“Never” in quotes because I’ve never seen it, but I can’t say for sure that it’s never been done.
“Never” in quotes because I’ve never seen it, but I can’t say for sure that it’s never been done.
Apple never used stickers during the intel era. I know they didn't use stickers during the 68x generation. I think they didn't use stickers during the PPC generation, but I wouldn't be surprised if they did.
Yeah, the part I was questioning is if the back of any cases ever had stickers indicating processors. Either way, they were never as obnoxious as the Intel Inside stickers that would start to peel on the palm rests. It’s unbelievable how long that trend lasted (and is still going on for some brands!?)
It's because Intel pays the OEM (or gives them chip discounts) for including the stickers. In low-margin items like a laptop, every $3 helps.
They used to have stickers in the late 68k era, but it was just to indicate the machine could accept a PowerPC upgrade.
No need to duck and cover, but personally I miss the backlit Apple logo. Different strokes, I guess.
I'd rather have the words "MacBook Air" printed on my bottom bezel than a notch at my top bezel.
Also, ever since the Apple II was released in April 1977, it has been Apple's tradition to have the model name of every computer printed on the body somewhere in the space between the keyboard and the bottom of the display. Since Tim Cook is a mediocre MBA degree-holding suit with no taste and who cares far more about making money than making quality products, it's unsurprising that he wouldn't care about abandoning that Apple tradition of printing the model name.
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By that rationale, the other colors have even better anti-theft, since the fingerprints are there just the same, only now they are not as visible to the naked eye
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The first thing I did with my XPS 9510 was peel those off. Glad Apple avoided that nonsense.
Well, he had no qualms about abandoning software quality so why should some letters on a box matter..
...except for all the first iteration of retina MacBook Pros, which also had no branding on the computer. The label was added back to the USB-C portables.