Ill start by saying Im truly surprised by the seemingly positive reaction on these forums to AT&Ts announcement of tiered data plans. From what Ive read, most users who are in favor of the data caps are either a) Looking forward to saving $5-$15 a month because their usage falls well below the current cap limits, or b) Enjoying the idea of frivolous users consuming upwards of 10GB a month due to tethering, streaming, etc. finally being brought back to earth and thereby improving network performance for everyone else. I would submit that both of these points pale in comparison to what the introduction of data caps represent to our current internet existence as we know it. Just because you dont consume more than 200MB of data wirelessly today, doesnt mean you wont want substantially more data next year. Or the year after. Or the year after. Step away from this specific issue for a minute and consider how your "wired" data usage varied 5 years ago prior to the introduction of services like Youtube or Pandora. 500MB a month might have been more than you could handle and based on the responses Ive seen in the last 24 hours, many would have welcomed a 500MB/month data cap if it saved them $5-$15 off of their internet bill. I realize Im using desktop/wired internet services to make my point about a different arena, but please realize that the world of wireless high-speed data services is basically still in its infancy (not to mention new technologies that are in the works like location-based apps, VOIP, etc.) While 200MB of data a month might be more than enough for you right now, its short-sighted to expect the average users data consumption to remain at current levels based on growth in recent years. What this most likely means for you is that as your bandwidth needs increase, average users will likely start meeting and exceeding the 200MB or 2GB caps and will be subject to some kind of overage charges. Based on current overage charges for voice and text messages, these overages will likely be enough of a financial deterrent to cause the average customer to have to monitor their usage to keep from paying relatively high penalty fees for exceeding their plan amounts. Welcome to the new internet. A world where you receive an e-mail link to a video of your baby nephews first steps and you get to check how many megabytes you have left for the month before you decide whether or not to click on the link and pay overage fees or wait until the first of the month. A world where you receive a video chat request from your grandmother but you have to decline because you just watched last nights office episode on hulu and youre out of megabytes for the month. The counter arguments I expect to receive to this are that a) the services Im referencing arent widely used on mobile devices and/or b) desktop or wired internet (for most of us) doesnt use data caps. To the first objection (a), check back with me in 5 years and let me know if you still think 200MB or even 2GB a month for your mobile data is sufficient. Then, if you think AT&T is going to drastically increase these caps at the same price out of the goodness of their hearts, please allow me to remind you that they are a company, not a charity, and they love upselling customers to a higher tier/cost plan almost as much as they love charging overage fees. To the second objection (b), if you think AT&T U-Verse, Time Warner, Comcast, etc. havent already been testing the data cap waters for wired/desktop internet plans, you havent been reading the (tech) news. Make no mistake, if AT&T proves that wireless customers are willing to accept data caps without much fuss for a nominal discount, expect similar announcements in the next year from Verizon, Sprint, Time Warner, Comcast, etc. Data caps are about making money for these companies and moving the internet into their outdated tiered business model, not saving the average customer money. The unlimited internet as we know it is a good thing for everyone in the long run and its worth more than the $5-$15 a month scrap AT&T is offering you to give it up.