Analyst Still Believes Apple Television Set With 'iRing' Motion Control Coming Late This Year

Discussion in 'Mac Blog Discussion' started by MacRumors, Jun 4, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Two months ago, Topeka Capital Markets analyst Brian White gained significant attention for his claims that Apple is targeting a late 2013 launch for its long-rumored television set. In his research note, White claimed that Apple has been working on a 60-inch television that will use an "iRing" motion controller as well as iPad-like auxiliary second screens.

    In a new research note published today, White stands by his previous claims, continuing to believe that Apple is looking to service subsidies to help bring the upfront cost of the television set down.
    Such bundling may, however, be difficult given that customers frequently have different wireless carriers and cable or satellite television providers, although some providers such as Time Warner Cable and Verizon Wireless have teamed up to offer bundles of TV, Internet, home phone, and mobile phone service.

    White goes on to describe his vision for how the TV will be controlled:
    Finally, White believes that component production for Apple's rumored lower-cost iPhone will ramp up this month, setting the stage for a possible introduction as soon as next month. Most sources have, however, indicated that it will launch somewhat later, with KGI Securities analyst Ming-Chi Kuo indicating that a launch in the August-October timeframe is most likely due to Apple's continued work on color coatings for the device's plastic shell.

    Article Link: Analyst Still Believes Apple Television Set With 'iRing' Motion Control Coming Late This Year
  2. M-O macrumors 6502a


    Mar 15, 2011
    i would rather use a wii-mote like controller than put on a ring.
  3. johnhmeyer123 macrumors member

    Jan 12, 2006
    Why does Apple always have trouble with these color coatings? Remember the rediculous delay of the white iPhone 4?
  4. Jugney macrumors member

    May 6, 2008
    Given Tim Cook's confession of interest in wearables last week, the iRing is actually sounding less far-fetched.
  5. Andy-V macrumors 6502

    Oct 1, 2007
    The rumours of an Apple TV really died down in the last few months.
  6. Pianoblack3 macrumors regular

    Jul 18, 2012
    Well, the analyst knows where to stick his thoughts.
  7. Shrink macrumors G3


    Feb 26, 2011
    New England, USA
    That horrible remote control I have to use is so awful. I have to pick it up, and push a button or two.

    What an incredible burden. Now wearing a ring I need to put on and take off every time I want to watch TV, wave my hand around, deal with the inevitable glitches, is a much better idea.

    Or, instead of the oh-so-1980's remote...that big heavy, awful remote...I can have the incredible convenience of using my iPad. Now that's a major improvement.

    And finally, I can use Siri. No problems there since Siri has been so precise in the past, and since it has to use Apple servers...well, I just can't believe what an improvement these dandy little gadgets will be over that awful remote I have to struggle with now.

    Gimmick for gimmick sake? :confused:
  8. anomie Suspended

    Jun 29, 2010
    I guess whatever they present wont be a game changer anymore.
    For controls we all saw Xbox one already. Even if the gestures will be different, Apple won't shock any competitors.
    Maybe by offering great content. But there already are so many others offering that.
    Apple seems so slow these days.
    Still hope they'll prove me wrong.
  9. kas23 macrumors 603


    Oct 28, 2007
    This iRing business sounds like such a bad idea. It needs to die, quickly.

    "Honey, want to rent a movie tonight?"

    "Yeah, I'll get the ring."

    "Guess what? I'm already wearing it!"

    "Oh, honey"
  10. Razzerman II macrumors member

    Dec 13, 2011
    Scunthorpe - yes, that place
    Well I, for one, can't wait to wrestle with the kids for control of the One Ring, Frodo & Gollum style, so we can all watch snooker in peace.
  11. kas23 macrumors 603


    Oct 28, 2007
    But, it's wearable. In case you missed it, it's the new black!

    I don't think this is about gimmickry though. It's Apple desperately trying to push out a "new category" because investors and nay-sayers are clamoring for one.
  12. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.
    The idea of an iRing just sounds so strange to me... I don't see that working well...

    Will I need to put on a ring whenever I want to use the TV? Because that will be annoying... If it's only optional, then most people will only "put it on when they need it", but then never actually put on. If it's something that Apple expects us to never take off (to eliminate the stigma of "oh, let me put on my ring to watch tv for a few minutes"), then what incentive will the ring have for us to keep it on constantly? I don't really see people doing that.. What functionality can you put in a ring? No room for a screen. Plus then you'll need to buy a ring for every member of the household. I also don't see the benefit of manipulating the TV with a single finger anyway. Try pointing and wiggling your finger right now as if you were trying to control the TV... The whole thing just seems awkward.

    What would make much more sense is controlling with the iWatch. You can build more incentive to wear a watch all the time. You can still use air gestures if you want, but what would make more sense is to perform swipes on the screen to create actions like changing the channel, volume, etc
  13. troop231 macrumors 603

    Jan 20, 2010
    The question is if it will be reasonably priced in line with other HDTVs. I don't see alot of people just getting rid of their current HDTV because Apple comes out with one.
  14. kas23 macrumors 603


    Oct 28, 2007
    People can't even put on condoms, even when their health depends on it. I don't see them reaching for a ring to change the stupid channel.
  15. ArtOfWarfare macrumors G3


    Nov 26, 2007
    I want a bigger iMac. 27" is too small (I'd rather have something in the 32-37" range.) Can I put the 50" version of this on my desk and use it as an iMac?

    I want typical iMac resolution, too, if not better.
  16. Shrink macrumors G3


    Feb 26, 2011
    New England, USA
    However, the possibility of an iCondom allowing one to control their TV with...

    Maybe not practical...:p:eek:

    And then there's the women's issue...
  17. cambox macrumors 6502

    Jun 8, 2010
  18. DCstewieG macrumors member


    Jun 30, 2008
    A subsidized model could make sense. The only reason millions of people buy $650+ phones every two years is because they don't know they are.
  19. BornAgainMac macrumors 603


    Feb 4, 2004
    Florida Resident
    Instead of having a ton of remotes, you can have a ton of rings like the villain in the Ironman trailer.
  20. fivedots macrumors 6502a

    Jun 29, 2011
    If in fact the iRing is a legitimate thing, it will be strongly tied to motion control in gaming and less so to the day-to-day operations of the TV.

    This guy lost me when he said "we believe the "iRing" will provide for more accurate control of channel surfing".

    Finally, a solution to all those years of inaccurate channel surfing!
  21. Ddyracer macrumors 68000


    Nov 24, 2009
  22. Damian. macrumors regular

    Jan 3, 2009
  23. lolkthxbai macrumors 65816


    May 7, 2011
    It must be perfect or else.
  24. robanybody macrumors newbie

    May 13, 2013
    Ahh, so you missed the Apple exec a month or so ago who was talking about the iRabbit? Combine that with the iWatch and you have a real iPolicemans paradise. :)


    Couldn't call it that in the UK. ITV is one of the major broadcasters.
  25. Risco macrumors 68000


    Jul 22, 2010
    United Kingdom
    Well the Apple TV has underwhelmed me a bit, I am struggling to see what their USP will be.

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