Analyst Survey Suggests Most Netflix Users Don't Plan to Subscribe to Apple TV+

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Three-quarters of Netflix subscribers have no intention of subscribing to either Apple TV+ or Disney+ when they launch next month, according to surveys conducted by Piper Jaffray (via CNBC).


According to the investment banker's survey of 1,500 Netflix subscribers, roughly 75 percent don't intend to subscribe to the upcoming rival streaming services, although those who do subscribe to Apple TV+ or Disney+ also expect to keep their Netflix subscription going.
"Our survey suggests that the majority (~75%) of Netflix subscribers do not intend to subscribe to either Disney+ or Apple TV+. For those that do expect to use one of these offerings, the vast majority expect to also maintain their Netflix subscription," Piper Jaffray analyst Michael Olson said.

"Most existing Netflix subscribers appear to be trending towards multiple streaming video subscriptions, especially as many continue to reduce their spend on traditional TV offerings," Olson said.
The survey should provide some comfort for Netflix investors following news of slowing subscriber growth over the last three months, along with fears about the effect that the new streaming competition will have on the company's stock price.

As CNBC's Michael Bloom notes, optimistic forecasts for Netflix were nearly universal on Wall Street as recently as July, but Netflix stock has since dropped nearly 30 percent and effectively wiped out its 2019 gains.

Amid the challenges, Netflix has been looking at new marketing strategies to help fend off its upcoming rivals. For example, the streaming leader has been offering non-subscribers access to the first episode of its new series, Bard of Blood, for a limited time.

Apple TV+ launches on November 1, with Disney+ arriving a little over a week after, on November 12. Apple is offering a one-year free trial of Apple TV+ to anyone who buys a new iPhone, iPad, Apple TV, Mac, or iPod touch.

Article Link: Analyst Survey Suggests Most Netflix Users Don't Plan to Subscribe to Apple TV+
 
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sunapple

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Jul 16, 2013
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I think Netflix being the most populair service right now, people are familiar with their content and therefore like what they have (if they haven't already seen all of it). Once all streaming services are up and content is rearranged (heard lots of titles are moving between services), things might change and people might choose based on subscription costs and content.

Apple TV+ won't be too expensive and can probably live alongside Netflix or another service. Once you want a third though, Netflix may be in trouble being more expensive (€11 for HD here). There's probably a psychological limit to total subscriptions costs of around 15-20 euros or so, or are they betting that will move up?
 

lewchenko

macrumors regular
Jun 8, 2004
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Survey seems to be a reasonable conclusion. The hit to Netflix’s share price has been way overdone, and I’m sure they will show growth in their next results. Shares are a bargain at present if you are willing to take the risk. Markets always seem to over react.

No reason why Disney couldn’t coexist in most cases when they have enough content. Same for Apple if the price stays low. It’s the cable companies share price which should be tanking.
 
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DEXTERITY

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Aug 14, 2004
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I will subscribe to both disney and apple while keeping netflix. But apple arcade got the boot and so will the service if it sucks.

what the survey does not mention Is apple tv is free for those who purchase a device. Thus, some will automatically be subscribed.
 

maflynn

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I'm a netflix subscriber and I'll not be subscribing to apple tv+, its not any sort of anti-apple thing, I'm also not subscribing to CBS, or the soon to be released NBC. I have to draw the line somewhere and none of the content being promoted on apple will justify my paying additional monthly fee.
 

Spizike9

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Nov 7, 2011
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I plan on subscribing to Disney+ on day one and keeping it. (For my kids) For Apple TV+ I’ll wait till I hear about a good show(s). I can see my Apple subscription being intermittent.
 
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Mutepointer

macrumors regular
Nov 7, 2018
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Very true, no need to use Apple TV+ if one is already using Netflix. Also it’s not fair for Netflix to use geo restriction. I was in Armenia and I could watch family guy using Netflix, but back in London; no family guy.
 

Herrpod

macrumors regular
May 29, 2019
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It's Disney+ that will eat Netflix's lunch.
No it won’t. D+ is a completely niche service. What do they have for people who don’t want super hero movies, Star Wars movies or cartoons? On the flip side you have Netflix Oscar quality movies coming straight to the service this year - Marriage Story, The Irishman, and My Name is Dolemite. Plus the bulk of Disney’s content can easily be streamed on other services months before it hits D+.
 

Biu_miu

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Aug 29, 2016
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Am I the only one, who is not into TV series/ movies at all and find this subscription service battle totally redundant? Never had Netflix, watch maybe 1 movie a year in cinema, but I watch TY videos in background, while cooking or folding laundry.I just find watching movies and TV series unbearably boring...
 
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4jasontv

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Jul 31, 2011
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Will you only be able to watch AppleTV+ on Apple devices? Like, is there an Android or Roku app? Cause if there isn’t than I suspect a lot of customers who have Netflix will have no way to watch AppleTV+ content.
 

2010mini

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Jun 19, 2013
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Will you only be able to watch AppleTV+ on Apple devices? Like, is there an Android or Roku app? Cause if there isn’t than I suspect a lot of customers who have Netflix will have no way to watch AppleTV+ content.
from Apple’s website

“... The Apple TV app is also available on select Samsung smart TVs, and will come to Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.....”
 
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dwsolberg

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Dec 17, 2003
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Am I the only one, who is not into TV series/ movies at all and find this subscription service battle totally redundant? Never had Netflix, watch maybe 1 movie a year in cinema, but I watch TY videos in background, while cooking or folding laundry.I just find watching movies and TV series unbearably boring...
Why read and post on a forum topic that doesn’t interest you?
 

JRobinsonJr

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Aug 20, 2015
615
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It's Disney+ that will eat Netflix's lunch.
You may end up being correct, but I have doubts. Disney+ will have a huge library... of DISNEY content. That's great, and I'm a fan, but unless/until they consider having a more expansive library IMO it will not be sufficient to justify being the only service I subscribe to.

For me the ideal solution would run in the $5/month range where I could pick several key providers, topping out no more than $30/month. Right now I've got Netflix, Hulu and CBS with family sharing (yes... REAL family).
 

Herrpod

macrumors regular
May 29, 2019
232
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Am I the only one, who is not into TV series/ movies at all and find this subscription service battle totally redundant? Never had Netflix, watch maybe 1 movie a year in cinema, but I watch TY videos in background, while cooking or folding laundry.I just find watching movies and TV series unbearably boring...
Considering all of the billions of dollars spent on tv and movies every year, yes, you are alone.
 

posguy99

macrumors 6502a
Nov 3, 2004
981
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Considering all of the billions of dollars spent on tv and movies every year, yes, you are alone.
At the end of the day, it's just TV, and mostly garbage. For the little I find worth bothering with, I buy series box sets. If you figure the cost, you come out ahead. Subscribing to all these streaming services just encourages this balkanization... I might as well just add the TV back to my cable bill.

Movies, I can buy them for what it might have cost me for the theater experience, and I don't have to deal with the (horrible) theater experience, if you know what I mean.