Analysts Estimate Apple Sold Record 55.3 Million iPhones in 2013 Holiday Quarter

Discussion in ' News Discussion' started by MacRumors, Jan 20, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple will announce its quarterly earnings for fiscal Q1 2014 next week on January 27, 2014, and in advance of the earnings report both professional and amateur analysts are releasing their iPhone sales estimates for the holiday quarter. Apple had two new iPhones, the iPhone 5s and the iPhone 5c, in its product lineup during the quarter, and supply of the phones was fairly strong after some significant early shortages of the iPhone 5s.

    As reported by Philip Elmer-Dewitt of Fortune, the iPhone sales consensus among 27 professionals and 17 amateurs is a record 55.3 million units, up 16% from fiscal Q1 2013 when Apple set its current record of 47.8 million units. The average sales estimate among amateurs was 57.1 million units, while professionals were slightly lower with 54.1 million.

    Estimates for the quarter are relatively narrow, with only 9.7 million units separating the highest individual estimate of 59.73 million from Faizal Kara of the The Braeburn Group from the lowest estimate of 50 million by Ilari Scheinin, also of The Braeburn Group. This differs from last year when the gap between the highest and lowest estimates was 20 million.

    Results for the iPad also are expected to be strong, as Apple introduced two new iPads early in the quarter and dropped the price on the original iPad mini. Early indicators from Black Friday and Christmas Day suggest sales of the iPad Air and iPad mini were robust. Sales of the Retina iPad mini likely trailed the other iPad models as supply was constrained for the first few weeks after the device's launch. Apple does not, however, break down sales by model in its official announcement, so there will not be any definitive information about which models were most popular among consumers.

    Article Link: Analysts Estimate Apple Sold Record 55.3 Million iPhones in 2013 Holiday Quarter
  2. Wuiffi macrumors 6502a


    Oct 6, 2011
    Can you imagine, if they only sold 54 million (+12.5%)?!
    Their share would probably drop 5% .... :confused:
  3. Jacquesvw, Jan 20, 2014
    Last edited: Jan 20, 2014

    Jacquesvw macrumors regular

    Sep 12, 2012
    I wonder how high it would be if you stack all those iPhones on top of each other... ±420,28Km?
  4. RobertMartens macrumors 65816


    Aug 29, 2002
    Tokyo, Japan
  5. macrumors 6502

    May 4, 2011
    Mumbai (India)
    Seriously, true. They have become victim of their own success.
  6. kycophpd macrumors 6502a


    Jun 7, 2009
    Louisville, Kentucky
  7. osx11 macrumors 6502a

    Jan 16, 2011

    They've become victims of stupid analysts on wall street.
  8. FriednTested macrumors 6502

    Jan 13, 2014
    And another random impossible estimate. Now if Apple might not have sold that much be prepared for Apple is doomed stories and the stocks will take another plunge for no reason. Good job Analysts.
  9. Steelseries macrumors member

    Aug 2, 2013
    I just bought an iPhone 5S. I try to buy on the "S" generation of iPhone because it feels like the 5S is the complete version of the iPhone 5, same with the 4 and the 4S. Just an opinion though, buy a phone when you need it.
  10. szw-mapple fan macrumors 65816

    szw-mapple fan

    Jul 28, 2012
    That's half the sales of iPod touches throughout history.:eek:


    I agree. The only downside would be a slightly older design(but still stellar).
  11. sfwalter macrumors 68000


    Jan 6, 2004
    Dallas Texas
    Somehow the analysts will spin this is bad news and in the same article state that Amazon and Google are awesome.
  12. iZac macrumors 68000


    Apr 28, 2003
    Does Apple set their own guidance for sales figures, or just revenue?

    Also notice the rapid falloff off 5 sales in the March quarter '13 compared to the March '12 for the 4S. I guess this is an unfortunate consequence of faster rollouts to new territories. It gives a great spike in the Dec quarters, but is comparatively low for the rest of the year. - not that selling +30,000,000 phones a quarter is in any way slow!
  13. sfwalter macrumors 68000


    Jan 6, 2004
    Dallas Texas
    This is the quote of the week and the week is just starting :)
  14. haruhiko macrumors 601


    Sep 29, 2009
    People always say that Apple is losing, but they only sold 7.4M iPhones in 2009 before Android got any serious traction and now with such fierce competition they're expected to have sold 55M iPhones.. how is that losing?
  15. lolkthxbai macrumors 65816


    May 7, 2011
    Apple sold record number of iPhones for the 2013 holiday, say analyst. We expect to hear from Apple soon at their quarterly financial call.

    In other news, Apple is doomed. :D
  16. Popeye206 macrumors 68040


    Sep 6, 2007
  17. alent1234 macrumors 603

    Jun 19, 2009
    why not?
    it was discounted starting around thanksgiving. $149 for the 5S and then down to $124 mid to late december
  18. ghost187 macrumors 6502a


    Mar 18, 2010
    This means if they sold under 55M stock will tank (-5% to -10%)

    55M-59.9M stock price will remain stable (2-3% in either direction, probably down).

    60M+ It will shoot up (+5%, but not as much as it deserves).

    65M-70M, APPL opens back up at 700!!!
  19. The Doctor11 macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
  20. KdParker macrumors 601


    Oct 1, 2010
    I've moved myself into the new upgrade every year, by using staggard upgrades on my account. We will see how long that will last, but it is working so far.
  21. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    I'll be curious to see what the sales breakdowns were. If supplies of the 5s were constrained (probably on just the silver and gold models), the slack would have to be picked up somewhere. I wonder if the 5c did well after all....
  22. thelookingglass macrumors 68000

    Apr 27, 2005
    There was data that showed the 5c as either the 2nd or 3rd bestselling phone at all of the major carriers in the US. It did just fine. Not as well as the 5s, but probably well enough to achieve what Apple sought to achieve with the 5c.
  23. Glideslope macrumors 601


    Dec 7, 2007
    A quiet place in NYS.
  24. TallManNY macrumors 601


    Nov 5, 2007
    That's a lot of phones.
    So what is Apple going to do with all the cash coming in? Oh, I know, sit on it and make 1% interest!
    Just kidding, I know they are doing stock buy backs and dividends. But with the amount of revenue this Holiday quarter is going to bring in, the cash pile is going to grow. And while China Mobile may "only" be ordering a million phones a month, those orders might spike at Chinese New Year, which is this quarter. That should smooth things out a bit for Apple.

    I can't wait to find out how the Mac Pro is selling. Interesting if there is huge demand or if the shortages is just that it is a hard device to make in volume.
  25. pubwvj macrumors 68000


    Oct 1, 2004
    Mountains of Vermont
    I almost never see any other smart phones so I'm not too surprised. The pie charts say that other makers have a significant portion of the market but I don't see them out in the world. One report said that the other manufacturers numbers are based on production quantities but Apple's number's are based on actual quantities sold. In reality produced or shipped is a smaller number than sold for most companies... :) That could explain the discrepancy of why we see iPhones everywhere and very few of the others.

Share This Page