I think people are referring to the fact that Apple don’t adjust their pricing on an ad-hoc basis to spur sales. Flagship products launch with fixed prices which don’t change until the replacement Flagship launches the next year - and when they do, the changes are usually predictably structured across the remaining range.
What’s laughable to me is that so much is made of iPhones being overpriced, yet iPhone models continue to sell as brand new units for 3-4 years after initial release with relatively fixed prices. Meanwhile, Android flagships launch at prices in a similar ballpark but require hefty discounts to continue shifting after only a few couple of months. If they were truly worth their launch prices this wouldn’t happen.
I should add, that’s not me bashing Android at all, it’s just that I find the continual complaints about Apple pricing tiresome when it’s clear that the market is supporting the price tags. (Cue, somebody replying with a link to a survey of 100 people outside an Apple store in California masquerading as irrefutable proof that iPhone sales are in a spiralling decline).
Considering that Apple are the only ones that sell iOS products and already have a built up loyal base, I believe it’s easier to keep pricing and pricing structures overtime for models, while at in Android you have 100s of OEMs basically seeing you Hardware that has access to the same OS as others, it’s much harder to keep a loyal fan base in Android.
I think studies have shown before that Android users tend to be less loyal.
The Apple ecosystem really helps in keeping people entrenched in Apple product cycles, while for example Samsung sell a whole lot of competing products but none of them really have something that makes you stay in their ecosystem as there are other products that can plug in to them anyway.
At some point I owned a Sony Ericsson Xperia X10i along with a Samsung Galaxy Tab10.1, I never really felt it necessary to stick to one brand in Android , and I guess that is the dilemma for Android OEMs.
In marketing we like to talk about a “Golden Thread” that ties everything together, and OEMs like Samsung seem to lack this Golden Thread, while for Apple, that Golden Thread is their ecosystem and how well everything integrates seamlessly.
However as of late, a lot of these streaming services and Android OEMs have done a great job in along great hardware and software, that is challenging Apple in a way I doubt they imagined it would happen.
Ultimately its Apples game to lose. I think what will happen is that Apple will settle on a set amount of users with little bursts of growth and declines in terms of iPhone sales and sort of settle as the number 4 or 5 phone maker but still take the lions share of profits. Their iPhone business will be like their Mac business.
Tablets and wearables is where Apple will continue to dominate, IMO.