All of this is my opinion of course. So I'm getting my Nexus 7 tomorrow, and I've been pretty much surrounded myself with Android material over the past few days, so when I get this system, I know exactly what it can do and exactly what to expect out of it. It still amazes me that Apple is just now starting to do things that Android has had access to for years now. I had an android phone back in 2010 and it was doing stuff that IOS7 is just now starting to allow. Sadly the actual phone was pretty crappy, and didn't last long. I largely believe that Apple has been playing it extremely safe ever since Steve Jobs died. The Ipad Mini kinda showed me that Apple doesn't really know what to do anymore. Steve would have never allowed that product to even go past the drawing board. If you like an Ipad Mini, that's fine, but as of now there are VASTLY better options for the 7" market. People are growing stale of IOS, hell IOS7 is the largest change we've ever seen to the platform since IOS came out. I cannot tell you how many people I know who've owned iphones, that now own Galaxies or other devices. There just grew bored of IOS, but here's the issue. Android allows people to do so much more than IOS does, and people stick with Android because of that. Even my mother now wants an Android device because of how much they can do and how much her iphone (4S) can't do. The Galaxy Active is especially appealing to us since we live on an island and constantly go to the beach. Anywho, my point of all of this is that Apple is simply doing nothing more than catching up to Android at this point, because they are losing customers like crazy. Apple needs a serious game changer, they need someone to throw out the rulebook, and Tim Cook is too busy reading every line of it. Is IOS a bad platform? Hell no. Is it a stale platform? Yes.