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"Deirdre O'Brien, formerly Apple's vice president of people"

What has happened to this company?! Vice President of PEOPLE. What does that even mean? And this role makes you qualified to oversee the retail future of the brand?
 
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"Deirdre O'Brien, formerly Apple's vice president of people"

What has happened to this company?! Vice President of PEOPLE. What does that even mean? And this role makes you qualified to oversee the retail future of the brand?
You don't know why she was picked and what impact this person has had on Apple and if she was already groomed for the position by Angela or someone else at Apple.
 
But if she was a man then he would have been fair game, right? Sorry, it doesn't work that way. Reading gender into the comments is on YOU and no one else. Women want equal rights, fine. With equal rights comes equal criticism. That's just the way it is.

Nope. Nice try.
 
She was hired to use her contacts to position Watch as a must-have luxury item. When that didn’t work and Watch was repositioned as a health and fitness device (gotta love Tim’s very own reality distortion field - now claiming that was the focus from the off. Excuse me? The twenty-page insert in Vogue? The pop-up store in Galleries Lafayette? The Hermès collaboration? The $10,000-$17,000 Edition that was given away free to influential celebrities?), her (pay)days were numbered.
 
This speaks volumes to me about how Apple employees feel about Tim vs Steve.

“Ahrendts said when she joined Apple and went out to visit retail stores, she'd hear phrases like "Steve said our job was to enrich lives," and "Steve said this and wrote that." While she could have disregarded that, she didn't.” Not much about Tim.
 
I can only speak for me, I worked as a Genius from 2007-14, so I was leaving as she was coming in. From my buddies that are still there or who left some time later, most of them say she made stuff worse or turned their managers into metric/number bots.

Angela gutted what used to be a highly treasured rite of passage: genius training.

No longer do geniuses train at Apple’s secret genius room classrooms in Cupertino (and later Austin and Atlanta). Nope, now they train Geniuses in the crazy Apple store’s breakroom through pretaped videos and PDFs, very nearly the same material that’s available to independent, 3rd-party authorized technicians through GSX (working in IT, I can still access this as we have a self-servicing account).

An experience I treasured in 2008, going to Cupertino for a month, getting to meet Woz one evening at the Outback Steakhouse (he buys steaks to go for his puppies), and waiting behind Steve Jobs buying his blueberry muffin at Caffe Macs with Jony Ive right by his side... this is all gone for anyone new, and Angela green-lit it.

I know the program doesn't intrinsically scale when you're hiring hundreds of Genii per month instead of dozens... but here's the real problem: Geniuses today learn how to fix your Mac or iPhone by watching videos and PDFs, if they even get to fix it- most of the laptops get shipped to Flextronics for repair. In my era, most Genius hires had a good knowledge of computers, now they tend to promote people from the floor with good sales numbers and strong net promoter feedback, which isn't bad - but there's not nearly as many diehard Mac geeks as there were.

The experience of having a veteran Apple trainer like Jim Bontempo who was there in the 1990s showing you exactly how a blackstick spudger should feel as it removes a connector and the tension of said move- all gone now. The insider knowledge that you need to feel the edge of the display clamshell for precise alignment with your finger, not your eyes as you tighten down the T6 screws, gone. Nifty tricks on how to handle stubborn ZIFs and screws... gone.

By the way, any Genius trained after about mid 2018 is learning on your stuff... not the training Macs we got to destroy/tinker with in Cupertino. If Delta Airlines did the same cost-cutting move, a novice, Day 1 pilot could be flying your plane. Thanks FAA for protecting us from folks like Angela.

Truly sad, but I suppose, inevitable.

And yes, they pay geniuses a lot less than they did in the old days - thanks to Angela. I left and became a corporate IT manager, we make a boring SAAS software package that nobody outside the industry knows about, but my salary almost tripled, and nights/weekends are off.

Bottom line, her creativity is the same as most MBAs... "cut any costs and take credit for doing so, push your best people harder, replace them with worser ones, make the work boring as a byproduct." She lacks the vision of Ron Johnson, and I do think her gender and Burberry fashion pedigree secured her spot because Apple thought it was going into the gold watch selling business.

I worked Apple Retail from 2005-2013 as a Specialist, Creative and Genius. Everything in this post is literally 100% accurate. Even to the part that I, too, am now an IT manager for a startup making triple what I did at Apple.
 
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I have disliked her changes to the Apple Stores. It's just a feeling of chaos and waiting far too long until you get any help. Now that I'm out of the Apple ecosystem, a visit to the Apple Store is among the things I'm happy to no longer have to suffer.

The bold part, plus this part of your signature "As of 2019, I'm done with Apple." makes me wonder why you are here on an Apple focused forum. Seems like you are not, in fact, done with Apple.
 
I'm sure she stuffed her pockets full of free snacks and took rolls of tape on her way out. :p

Classic "projection". :D
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I can only speak for me, I worked as a Genius from 2007-14, so I was leaving as she was coming in. From my buddies that are still there or who left some time later, most of them say she made stuff worse or turned their managers into metric/number bots.

Angela gutted what used to be a highly treasured rite of passage: genius training.
.

Your trip to Cupertino sounds as though it was a great experience for you, the employee. But why was it a great thing for me, the customer? I care more that store personnel are knowledgeable about the latest products, releases and features, not whether they had a bonding experience with Woz. I am reasonably satisfied with my local Apple Store, and I haven't experienced it going downhill in any significant way, over the 13+ years I've been visiting it.
 
Angela A came from Burberry a high end fashion company. While some principles apply to any business trying to change what’s already good most of the time makes it worse rather than better Apple already had a successful retail operation thanks to Ron Johnson.
Bottom Line: things are not the way many people are used to at an Apple store as well as expect
 
Classic "projection". :D
[doublepost=1557284221][/doublepost]

Your trip to Cupertino sounds as though it was a great experience for you, the employee. But why was it a great thing for me, the customer? I care more that store personnel are knowledgeable about the latest products, releases and features, not whether they had a bonding experience with Woz. I am reasonably satisfied with my local Apple Store, and I haven't experienced it going downhill in any significant way, over the 13+ years I've been visiting it.
So you just picked one little thing about trip to cupertino to bash whole message from this indider and did ignore other important facts like for example the fact that genius now trains on your mac he/she is trying to repair.. well done
 
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Classic "projection". :D
[doublepost=1557284221][/doublepost]

Your trip to Cupertino sounds as though it was a great experience for you, the employee. But why was it a great thing for me, the customer? I care more that store personnel are knowledgeable about the latest products, releases and features, not whether they had a bonding experience with Woz. I am reasonably satisfied with my local Apple Store, and I haven't experienced it going downhill in any significant way, over the 13+ years I've been visiting it.

As I said, your genius could be working on your Mac or iPhone as their first one, ever. Also, having staff that are passionate about the brand and their work because they’ve been to the mothership and been invested in is an ancillary benefit to you at no direct cost to you. Last of all, while I was there, there was a candidate for Genius that couldn’t pass his certifications so he remained on the sales floor- but he’s a Genius today, trained in the break room and evidently cheated on the test. Fun times.
 
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That statement says more about your relative "experience", than it does about the relative prosperity of people critical of capitalism.
I highly doubt you’re even remotely qualified to make that assessment.
 
It has always been my experience that those with the most negative views of capitalism are those without the will or talent to prosper within its economic system.

Well considering i've got an Apple related business that pulls in over a half a million pounds worth of profit a year you'd be wrong.

Regardless your comment is full of ignorance and stupidity anyway, blinded by the American pipe dream, that suits me, I need folk who think just like you to fund me.
 
Wow a LOT of hate for an independent and successful woman that left a large corporation. Man you guys must be loved great by the women in your families. Maybe not and hence the reason for this hate without substantiating it.
How nice for you to notice her gender, like that has anything to do with the criticism being levied against her. People like you, are always here to set us straight...HA.HA.
 
How nice for you to notice her gender, like that has anything to do with the criticism being levied against her. People like you, are always here to set us straight...HA.HA.
That’s a lame outrage junkie fix. You’re really scraping the bottom of the barrel to manufacture a reason for the usual vitriol you know you want to spew. You can do better.
 
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