Angela Ahrendts Shares Lessons She Learned While Working at Apple

Discussion in ' News Discussion' started by MacRumors, May 6, 2019.

  1. crumpetkerfuffle macrumors newbie

    Aug 23, 2016
    "Deirdre O'Brien, formerly Apple's vice president of people"

    What has happened to this company?! Vice President of PEOPLE. What does that even mean? And this role makes you qualified to oversee the retail future of the brand?
  2. AdonisSMU macrumors 604

    Oct 23, 2010
    You don't know why she was picked and what impact this person has had on Apple and if she was already groomed for the position by Angela or someone else at Apple.
  3. iwill424 macrumors newbie

    Dec 12, 2015
    Thanks for speaking up!!! Literally no one mentioned about gender at all on the entire thread lol...
  4. citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    Nope. Nice try.
  5. DarrenSW macrumors member

    Dec 28, 2006
    She was hired to use her contacts to position Watch as a must-have luxury item. When that didn’t work and Watch was repositioned as a health and fitness device (gotta love Tim’s very own reality distortion field - now claiming that was the focus from the off. Excuse me? The twenty-page insert in Vogue? The pop-up store in Galleries Lafayette? The Hermès collaboration? The $10,000-$17,000 Edition that was given away free to influential celebrities?), her (pay)days were numbered.
  6. AdamNC macrumors member


    Feb 3, 2018
    Leland NC
    This speaks volumes to me about how Apple employees feel about Tim vs Steve.

    “Ahrendts said when she joined Apple and went out to visit retail stores, she'd hear phrases like "Steve said our job was to enrich lives," and "Steve said this and wrote that." While she could have disregarded that, she didn't.” Not much about Tim.
  7. Asarien macrumors 6502

    Sep 24, 2015
    Oakland, CA
    I worked Apple Retail from 2005-2013 as a Specialist, Creative and Genius. Everything in this post is literally 100% accurate. Even to the part that I, too, am now an IT manager for a startup making triple what I did at Apple.
  8. Krizoitz macrumors 65816


    Apr 26, 2003
    Tokyo, Japan
    The bold part, plus this part of your signature "As of 2019, I'm done with Apple." makes me wonder why you are here on an Apple focused forum. Seems like you are not, in fact, done with Apple.
  9. Gasu E. macrumors 601

    Gasu E.

    Mar 20, 2004
    Not far from Boston, MA.
    Classic "projection". :D
    --- Post Merged, May 7, 2019 ---
    Your trip to Cupertino sounds as though it was a great experience for you, the employee. But why was it a great thing for me, the customer? I care more that store personnel are knowledgeable about the latest products, releases and features, not whether they had a bonding experience with Woz. I am reasonably satisfied with my local Apple Store, and I haven't experienced it going downhill in any significant way, over the 13+ years I've been visiting it.
  10. T-R-S macrumors 6502


    Sep 25, 2010
    Silicon Valley
    she took away the stools at the computers WTF! I never go in to the Apple Store b/c of that anymore
  11. bushman4 macrumors 68020

    Mar 22, 2011
    Angela A came from Burberry a high end fashion company. While some principles apply to any business trying to change what’s already good most of the time makes it worse rather than better Apple already had a successful retail operation thanks to Ron Johnson.
    Bottom Line: things are not the way many people are used to at an Apple store as well as expect
  12. majkom macrumors 65816

    May 3, 2011
    So you just picked one little thing about trip to cupertino to bash whole message from this indider and did ignore other important facts like for example the fact that genius now trains on your mac he/she is trying to repair.. well done
  13. Blackstick macrumors 6502a


    Aug 11, 2014
    Sunny South Florida
    As I said, your genius could be working on your Mac or iPhone as their first one, ever. Also, having staff that are passionate about the brand and their work because they’ve been to the mothership and been invested in is an ancillary benefit to you at no direct cost to you. Last of all, while I was there, there was a candidate for Genius that couldn’t pass his certifications so he remained on the sales floor- but he’s a Genius today, trained in the break room and evidently cheated on the test. Fun times.
  14. cfurlin macrumors 6502


    Jun 14, 2011
    I highly doubt you’re even remotely qualified to make that assessment.
  15. hmmfe macrumors regular

    Feb 28, 2003
    That’s funny because I was just saying the same thing to a forum member the other da... oh wait!
  16. dannys1 Suspended


    Sep 19, 2007
    Well considering i've got an Apple related business that pulls in over a half a million pounds worth of profit a year you'd be wrong.

    Regardless your comment is full of ignorance and stupidity anyway, blinded by the American pipe dream, that suits me, I need folk who think just like you to fund me.
  17. cfurlin macrumors 6502


    Jun 14, 2011
    Spoken like a good little capitalist. Kudos.
    --- Post Merged, May 9, 2019 ---
    Hopefully he agrees you’re not qualified to make that assessment, which I’m sure he does.
  18. pxxalex macrumors newbie

    Aug 24, 2016
    How nice for you to notice her gender, like that has anything to do with the criticism being levied against her. People like you, are always here to set us straight...HA.HA.
  19. cfurlin macrumors 6502


    Jun 14, 2011
    That’s a lame outrage junkie fix. You’re really scraping the bottom of the barrel to manufacture a reason for the usual vitriol you know you want to spew. You can do better.

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