I would say "no", though my mother might disagree. (She has been known to say that I am the oldest kid that she knows, referring to my outlook and behavior, not my age - almost 40.) In any event, I do understand marketing and merchandising. In most cases, I don't have a big problem with it. In the case of Angry Birds, however, it is so overdone that it just get to the point of overload and disgust for me. The result is that I want nothing whatsoever to do with the whole franchise.
Oh well.