Great info here already, but thought should start another thread rather than piggyback. Local cable company will be offering hi def in month or two. We've been looking for a 40-42" hdtv for elderly grandparent types who have trouble telling difference between standard def and digital/dvd, but still want to get quality set for them (probably will be their last tv). We were focusing on 1080p (Sony, Samsung, Sharp, Toshiba) but that now sounds like overkill based on what's being broadcast. Primary viewing will be standard tv programming, football, and stuff like cnbc that has scrolling info bar so need lcd (to avoid burn in). Had pretty much narrowed it down to the 40" Sony Bravia 1080p V series (not XBR) before reading all this. With all that in mind, would appreciate recommendations on best quality sets a step down from the 1080p. Would also appreciate hearing why certain sets might not be good choices, and recommended places to buy (best prices). Many thanks in advance.