OK... I could be reading way into this press release from Adobe's website. I simply went to their site and did a search for "iphone". Here is one of the links I uncovered: http://www.adobe.com/aboutadobe/pressroom/pressreleases/200709/092407PRE4.html Here is what I pulled out of there where it brings up the iPhone: Share Your Movies Virtually Anywhere The new Sharing Center centralizes many ways to show off videos. Consumers can upload and share videos in multiple ways including on disc, the Web, and mobile devices such as the Apple iPhone. Videos can be exported in Adobe Flash Player compatible video to Web sites without requiring any special encoding. Video enthusiasts can also take advantage of the latest technology and enjoy movies in high definition, including Blu-ray Disc. Adobe Premiere Elements 4 takes care of optimizing and formatting for the specific destination so movies always look great. Now, does this mean we will need flash to share these videos?