For the past few Septembers, days after each iPhone Keynote, this place has been unbearable. iPhone 5s – Touch ID is a gimmick, same as last year, I'll pass, too much money!! iPhone 6 – Too thin, why have a bigger screen and do nothing with it, Apple is dead, too expensive. iPhone 6s – Same as last year, nothing new, I'm skipping this year, Apple have lost it, how much??? iPhone 7 – Same again, waterproof?? Android has had that for years, need dual speakers are a gimmick, Steve Jobs wouldn't have done this, $799 = £799 WTF!? Same for the iPad launch, and if you look in the archives, it was exactly the same for the iPod launch 16 years ago! Too expensive, gimmick, ugly, Apple has lost it. This year we have a new iPhone that is (almost) a complete OLED screen, unlocks by reading your face, has wireless charging, amazing cameras and amazing battery life. I come here to share my excitement and I'm met with: Urgh I don't like that little notch I'm sticking with my 7. £999 for a phone?? You kidding me?!?! For the first time in years, we have some genuinely new and interesting things to talk about, and everyone is just moaning.