Another logo critique

Discussion in 'Design and Graphics' started by njmitchel0, Aug 26, 2011.

  1. njmitchel0 macrumors member

    May 21, 2008
    Auto detailing business...Not really feeling the circle enclosure, but want Some sort of encasement, Critiques appreciated
  2. YESimBLUNTED macrumors member

    May 25, 2011
    In my cubicle somewhere in this rat maze
    Well it is definitely better than the last one, that's for sure.

    I just don't think it is there yet. It still doesn't say car detailing to me.

    Let me ask you this: Why do you want some type of enclosure? Is it really helping with the overall concept of your logo?

    I think it is many times better than your original one, I just don't think it is being pushed enough and using an enclosure is playing safe. Break out of the box! (Or in this case circle)

    But I must say, it doesn't remind me of a can of dip at first glance anymore :D
  3. bluetooth, Aug 26, 2011
    Last edited: Aug 26, 2011

    bluetooth macrumors 6502a


    May 1, 2007
    It took me a bit to figure out that the icon was an 'electric buffer/polisher' right? Perhaps it is just me though but you might want to try something that is a bit more simple and clear.

    I didn't see your initial concept(s) but this isn't a bad start imo although it looks a little busy for a logo and I don't think "cars" straight away when I see it, I actually think more like a showcase movie theatre with the stripes in the background looking like curtains et. (again, could be just me).

    You may also want to possibly look at the text/font, ie. test the script style and lightweight fonts and how they are going to look when your logo is on a 2.5in x 3in business card et.

    I did a quick search a found this icon/logo online. Something like this vector with a clean crisp title could be an idea or starting point. Something simple that will also define your business at first glance. I don't know, maybe take a look around the web for some further inspiration but a good start nonetheless.

  4. turbobass macrumors 6502

    May 25, 2010
    Los Angeles
    Like it but don't understand what the jingleheimer below the text is.
  5. rfrankl macrumors 6502a

    Apr 15, 2006
    I think it's a buffer, but don't think most people would catch it.
  6. wywern209 macrumors 65832


    Sep 7, 2008
    do you rly want to know?
    i think you should get rid of the the buffer and the stars. just leave it as it is. showcase: auto detailing
  7. Apple OC macrumors 68040

    Apple OC

    Oct 14, 2010
  8. njmitchel0 thread starter macrumors member

    May 21, 2008
    you guys think plain text looks better? no buffer, any other suggestions for an illustrative part?
  9. laurim macrumors 68000


    Sep 19, 2003
    Minnesota USA
    My first thought looking at the object at the bottom was that it looked like a roll of toilet paper. I think you are trying too hard. Simple is best.
  10. danpass macrumors 68020


    Jun 27, 2009
    Miami, FL
    How about an oval instead or a horizontal diamond?

    (didn't see the prior iterations)
  11. THX1139 macrumors 68000


    Mar 4, 2006
    Unless you have a ton of experience, designing in the computer is bad and your "logo" is an example of that. To do an effective logo, you need to do research and a ton of sketches just to come up with a solid concept. Then you do rounds of iterations until you narrow down the design. Whenever you throw up your stuff here , I just see someone that went with the first idea that came to mind and skipped over all the necessary development that a good logo requires.

    But go ahead... keep throwing stuff at the wall. Maybe something will stick. :rolleyes:

    I suggest you abandon the buffer idea and see if you can come up with something fresh. You're stuck on something that's just not working.
  12. arkitect macrumors 603


    Sep 5, 2005
    Bath, United Kingdom
    I agree with this. ^^^
    The computer will not design your logo for you, no matter how often you change the typeface.

    Get some paper and draw. Dammit. :D
    And if you can't then do the right thing and get a professional — hell — get a design student to do you a few for a couple dollars.

    You and your business will be the better for it.

    At least the name is a lot better than "whip appeal" — what was that all about. ;)
  13. THX1139 macrumors 68000


    Mar 4, 2006
    Okay, I thought about it and here's my 2 cents. If possible, change the name (again) to something... perhaps Showcar? Showcase doesn't say anything about car buffing and I think you need to get a more direct link to what you do. A show car is something that is made as a perfect representation of an ideal model. A showcase is the same thing, it's just too generic. You go to to car show and see cars that are pristine and clean - usually rare and valuable.

    Next, follow the lead that Bluetooth gave you and use an abstract form of that car icon he posted. Use just a minimum outline or simple shape to show that it's an exotic car. If you really want to connect your buffing service to your logo, then just add a tag line. So, for example... if you were to use Show car, you might have a tag-line like: Polished to perfection.

    Hopefully this will help you a bit. I'm just brainstorming without doing research (usually a no-no in my book). If you want more of a process from me, you'd have to open your checkbook. :D
  14. bluetooth, Aug 27, 2011
    Last edited: Aug 27, 2011

    bluetooth macrumors 6502a


    May 1, 2007
    ^These are good comments.

    To add to that brainstorm session, here are some further ideas regarding names off the top of my head...I like the word Pristine because it represents perfect, immaculate, unspoiled et.

    Be sure that your tag line and company name is not redundant (doesn't repeat itself). ie. if 'Car care' or 'Car show' or something describing your business is in the actual company name don't repeat your service in the tagline as it is already explained in the company name.

    If your company name is more abstract, like 'Pristine Auto', it would be good to have a tagline that describes what it is that your company exactly specializes in, in regards to the auto industry. ie. 'Pristine Auto' and "Specialized Car Care" as your tag line et.

    Hope that makes sense.

    Pristine Car Care. Leave the details to us.

    Pristine Car Care. The right touch.

    Pristine Auto. Specialists in car cleaning.

    Pristine Auto. Professional detailing.

    Pristine Auto. Specialized car care.

    Grab a pencil and paper and just sit for 5 minutes, fill a page or two by writing down every word that comes to mind or is top of mind regarding car detailing. From there, circle the words that best describe your business or stand out. From there, brainstorm further on those words and their meanings and so on and so get the idea.

    This process is much more effective than simply sitting back in a chair and tapping your pencil on the table trying to piece a name together in your head.
  15. ezekielrage_99 macrumors 68040


    Oct 12, 2005
    Again tooling is not designing

    I'd strongly suggest researching your target market and then coming up with some idea via a good old pencil and paper before jumping into Photoshop or Illustrator.

    You're just recreating the previous issues and you're stuck on a specific genre that I can't really see is applicable to the brand.
  16. autacraft Guest

    Food for thought


    The buffer element works for, but you're using it in the wrong manner.

    Make the buffer the main element, and slot your text into the body of it somewhere (the rim, handle, cord etc - might be nice to 'buff' the text out onto an imaginary surface below the buffing machine illustration).

    Rather than have the buffer in plan view, draw/source one in perspective and in use, will add much more dynamic.

    Forget all this crap about using pen and pencils and this being the only manner in which to concept out ideas - not true at all and pretentious advice frankly. Ideas can be created in whatever manner you like, the end result just needs to be a coherent and captivating idea, that encapsulates the ethos and professionalism of the brand/company you are intending to showcase.

    Logo design is all about the simplicity of the message, and making that message have impact - dont see it as merely a typography exercise with embellishment, think of it more as a consolidated 'badge of honour'.

    Its also a very key (often overlooked) principal, that the logo holds all the same branding/ethos that the rest of the company means to deliver - or currently does. All too often, logos bare no resemblance to the rest of the companies branding (typography/colours/illustrative elements etc) so its well worth discussing with your client how the logo 'fits' in with everything else.

    Hope that helps.

    My website is:

    If you'd like any 1to1 advice going forward, on anything design related, feel free to drop me an email through my site.


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