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Since when do I care?

So what can I do with an iPhone5s that I could not do before, how is it going to make my life any easier or fun? Well, it has a 64-bits processor.

I thought that Apple was about usability and not about meaningless tech specs. For all I care it could be a 1-bit design.

This ad is completely off the mark.
 
Speed

Just how fast does a phone need to be if it isn't available anyway????
What a farce.
 
So what can I do with an iPhone5s that I could not do before, how is it going to make my life any easier or fun? Well, it has a 64-bits processor.

I thought that Apple was about usability and not about meaningless tech specs. For all I care it could be a 1-bit design.

This ad is completely off the mark.

Then this ad is not for you. Move along.
 
Love how its never about the specs. Until Apple decides that it is. And soon enough they'll decide that it isn't again.
 
So what can I do with an iPhone5s that I could not do before, how is it going to make my life any easier or fun? Well, it has a 64-bits processor.

I thought that Apple was about usability and not about meaningless tech specs. For all I care it could be a 1-bit design.

This ad is completely off the mark.

If you upgrade from the iPhone 5
Take slow-motion video
Use the TouchID sensor to add a level of security to the phone
Take better photographs
Enjoy a much faster iOS
Enjoy the benefit of 64bit apps when they start to appear
Use iOS 10 when it appears
Enjoy a longer battery life
Have more detailed reports in fitness apps (M7 co-processor)

If you upgrade from the iPhone 4S
All of the above
Larger screen with better contrast ratio
Smaller physical size
Film 1080p video
Lighter
Improved front facing camera
Double the RAM
4G LTE
 
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I somehow dislike this shot of the iPhone.

It looks so overpowered religious.

And I somehow don't really know how to react to. :confused:
 
Why is an advertisement news?

Why in the world is Apple publishing an advertisement for one of their projects news?
 
For the life of me, I can't figure out WHY Johnny had the screen glass protrude .5mm out from the aluminum. One of the things I loved about the 4/4S design was its front-to-back symmetry. Why not just pull the side of the case flush? What difference would it make? Wouldn't make it any thicker. The weight gain would be negligible. I just don't get it.
 
I think by now everybody knows that he never said that. This is one of the most over-used made-up quotes of all time.

That being said, probably without even knowing it, you pointed at THE reason why the 64-Bit architecture used in the iPhone 5S doesn't serve any real purpose at all: The phone has less than 4 GB RAM, so you simply don't need a 64-Bit architecture. At this point, the processor is busy with shoveling a lot of unused zeros around and the performance gain has nothing to do with the 64-Bit design of the processor; that all comes down to the other optimizations in the CPU and its supporting hardware.

The only reason they put a 64-Bit processor in their current machines is to lay a foundation for future use so that software developers might have an incentive to begin porting their software.
...

There are only few application domains where a 64-Bit architecture is what you need.

Your entire post is incredibly clueless. I'll just point out two of the major problems with it:
  1. Even if he didn't say it out loud, he was responsible for DOS, which was arbitrarily limited to 640K by using 10 banks of 64K. So he said it through his actions, and this is why the quote rightfully will not die.
  2. Memory addressing is the least important part of a 64 bit processor. More registers and an improved (64 bit) instruction set make up the bulk of the performance improvements seen in the 5S. In other words: 64 bit processing is very useful right now.
 
If you upgrade from the iPhone 5
Take slow-motion video
Use the TouchID sensor to add a level of security to the phone
Take better photographs
Enjoy a much faster iOS
Enjoy the benefit of 64bit apps when they start to appear
Use iOS 10 when it appears
Enjoy a longer battery life
Have more detailed reports in fitness apps (M7 co-processor)

If you upgrade from the iPhone 4S
All of the above
Larger screen with better contrast ratio
Smaller physical size
Film 1080p video
Lighter
Improved front facing camera
Double the RAM
4G LTE

I'm using a 4s right now (my first smartphone), and nothing has been introduced in the 5 or 5s that compels me to upgrade.

If I want to take photos, I use my Leica iiif or Leica M2 and Tri-X.

If I want to scan these photos and process them, I use Photoshop and my Macbook Air (which in terms of processing power and screen real-estate, is the bottom limit, but since I'm switching from scanning to making actual wet prints, I don't feel the need to upgrade).

The 4s screen is clear enough for its purpose; that is, I'm not left saying, "If only it had better contrast ratio or higher resolution."

For whenever I might want a larger screen, I'll go to my laptop, or better yet, my TV---and maybe in the future, my 27-inch computer monitor. Going from 3.5 inches to 4 inches or even 6 inches isn't going to make a difference in terms of watching a movie, for example.

Don't care about making videos; and the camera in the 4s is more than sufficient for snapshots.

If I want to play computer games, the 4s is good enough to keep me entertained on the subway, but for all other applications, I'll use my PlayStation 3 (and actually, I only have one game, a flight simulator thing that would flop on a small screen).

Newer iPhones (6 on up) might actually get larger, which I consider a liability, not bonus. As it stands, I like the size and weight of the 4s.

The 4s is fast enough for what I need, particularly since the main role of my smartphone is, perhaps unbelievably, its ability to serve as a phone. I also use calendar, reminders, and text messaging. I'll also check the weather, certain sports scores, Google, Google maps, and less and less, Facebook. The 4s handles all of this with aplomb. I suspect some earlier iPhone models do so as well.

Granted, 3G is a speed hit, but for any heavy downloading (whatever that might be since I don't download movies or songs; still believe in buying lossless format), I use WiFi.

By the time iOS 10 appears, then maybe I'll upgrade to whatever Apple's US$200 (plus contract) offering is.

Let me make it perfectly clear that I'm expressing my personal preference here, and that I'm NOT making any universal or absolute declarations. Choice is generally good, and if someone believes that there is so much as just one thing on the 5s, such as that fingerprint thing, that justifies its purchase, then fine. For that matter, if someone just likes to collect iPhones or wants to buy 100,000 of them to construct an igloo, that's fine too...it's personal prerogative.

However, while I'm not a power user, I do use computers for more than just email and web search, and in such case, there are ergonomics involved that will always keep me more focused on what a Mac has to offer. Even something simple as a PowerPoint presentation is something I would not want to do on an iPad, let alone a phone. Again, I realize that I'm only speaking for myself here, but I also believe that I'm not exactly alone.

In the future, will the iPhone have enough processing power to serve as a high-end server; maybe. Convergence could occur, using these devices as 'pods' that are placed in a dock attached to larger screens, keyboards, 3D holographic projectors, automaton producing machinery, etc., nothing really new about that potential (PowerBook Duo). Until then, though, if I'm going to get excited about power and video, I'll look to the higher offerings: the desktop/laptop computer.
 
We do everything on our phones. That's why the new A7 chip was designed to handle, well, anything. It puts 64-bit desktop architecture in your palm, a first for any smartphone. You get stunning, true-to-life graphics and up to 2x faster performance without sacrificing all-day battery life.
Everything except flash*
Still waiting for it.
 
I'm using a 4s right now (my first smartphone), and nothing has been introduced in the 5 or 5s that compels me to upgrade.

If I want to take photos, I use my Leica iiif or Leica M2 and Tri-X.

If I want to scan these photos and process them, I use Photoshop and my Macbook Air (which in terms of processing power and screen real-estate, is the bottom limit, but since I'm switching from scanning to making actual wet prints, I don't feel the need to upgrade).

The 4s screen is clear enough for its purpose; that is, I'm not left saying, "If only it had better contrast ratio or higher resolution."

For whenever I might want a larger screen, I'll go to my laptop, or better yet, my TV---and maybe in the future, my 27-inch computer monitor. Going from 3.5 inches to 4 inches or even 6 inches isn't going to make a difference in terms of watching a movie, for example.

Don't care about making videos; and the camera in the 4s is more than sufficient for snapshots.

If I want to play computer games, the 4s is good enough to keep me entertained on the subway, but for all other applications, I'll use my PlayStation 3 (and actually, I only have one game, a flight simulator thing that would flop on a small screen).

Newer iPhones (6 on up) might actually get larger, which I consider a liability, not bonus. As it stands, I like the size and weight of the 4s.

The 4s is fast enough for what I need, particularly since the main role of my smartphone is, perhaps unbelievably, its ability to serve as a phone. I also use calendar, reminders, and text messaging. I'll also check the weather, certain sports scores, Google, Google maps, and less and less, Facebook. The 4s handles all of this with aplomb. I suspect some earlier iPhone models do so as well.

Granted, 3G is a speed hit, but for any heavy downloading (whatever that might be since I don't download movies or songs; still believe in buying lossless format), I use WiFi.

By the time iOS 10 appears, then maybe I'll upgrade to whatever Apple's US$200 (plus contract) offering is.

Let me make it perfectly clear that I'm expressing my personal preference here, and that I'm NOT making any universal or absolute declarations. Choice is generally good, and if someone believes that there is so much as just one thing on the 5s, such as that fingerprint thing, that justifies its purchase, then fine. For that matter, if someone just likes to collect iPhones or wants to buy 100,000 of them to construct an igloo, that's fine too...it's personal prerogative.

However, while I'm not a power user, I do use computers for more than just email and web search, and in such case, there are ergonomics involved that will always keep me more focused on what a Mac has to offer. Even something simple as a PowerPoint presentation is something I would not want to do on an iPad, let alone a phone. Again, I realize that I'm only speaking for myself here, but I also believe that I'm not exactly alone.

In the future, will the iPhone have enough processing power to serve as a high-end server; maybe. Convergence could occur, using these devices as 'pods' that are placed in a dock attached to larger screens, keyboards, 3D holographic projectors, automaton producing machinery, etc., nothing really new about that potential (PowerBook Duo). Until then, though, if I'm going to get excited about power and video, I'll look to the higher offerings: the desktop/laptop computer.


That's great for you. If you're happy with what you've got that's fine, but not all people are like that - and that's a good thing.

We were all happy with smartphones before the iPhone
We were all happy with not owning a tablet
We were all happy with digital cameras a few years ago
We were all happy with 56K modems and 2G speeds

But if we stopped we'd be left behind and nothing would progress which I'm sure you'll agree isn't a positive point.

----------

Everything except flash*
Still waiting for it.

What do you need it for? I got rid of it off my desktop machine in January and I think there has only been one time it was needed, and that was only for a tower-defense game.
 
How is advertising the processor in the phone will attract the average phone buyer? It's not like the A7 processor is already an established and sought after brand. I think this ad is missing the point. Isn't there anything else in this phone to advertise?

----------

That's great for you. If you're happy with what you've got that's fine, but not all people are like that - and that's a good thing.

We were all happy with smartphones before the iPhone
We were all happy with not owning a tablet
We were all happy with digital cameras a few years ago
We were all happy with 56K modems and 2G speeds

But if we stopped we'd be left behind and nothing would progress which I'm sure you'll agree isn't a positive point.

----------



What do you need it for? I got rid of it off my desktop machine in January and I think there has only been one time it was needed, and that was only for a tower-defense game.

Many websites are still only enjoyable with flash support. Granted, most of them have mobile versions, but they are hardly up to par. If you want to see my point, please visit www.bmwusa.com on an iPhone and on an Android phone and see the difference. Having the full website experience is much better.
Apple didn't put flash support into the phone because of the battery and CPU usage, but now the iPhone should have plenty of power to run flash. We don't have it because of Job's grudge against Adobe.
 
Apple didn't put flash support into the phone because of the battery and CPU usage, but now the iPhone should have plenty of power to run flash. We don't have it because of Job's grudge against Adobe.

I'm sure security was in there somewhere too. Flash is riddled with holes and their own update mechanism is deplorable. I abhor Flash and I am glad Apple sealed up the coffin.
 
That's great for you. If you're happy with what you've got that's fine, but not all people are like that - and that's a good thing.

We were all happy with smartphones before the iPhone
We were all happy with not owning a tablet
We were all happy with digital cameras a few years ago
We were all happy with 56K modems and 2G speeds

But if we stopped we'd be left behind and nothing would progress which I'm sure you'll agree isn't a positive point.

Right, and I stressed that this was fine for me, that I wasn't speaking for everybody else, and I also pointed out that for others who want more that's fine too. I'm not making a Luddite argument against progress but simply pointing out that your provided list of 'benefits' from upgrading are not necessarily compelling for everybody.

Also, the 5s' incremental improvements are certainly not as significant as what broadband had to offer in relation to dial-up or what smartphones brought in relation to cellphones.

By the way, I was never happy with cellphones, but I'm still happy without a tablet.

Anyway, I understand your overall point...
 
I still don't understand why 64-bit is important right now for mobile devices when they only have about 1 GB of RAM.

It's for future developments, so you could eventually dock your phone at work, and have it run your desktop apps on your monitor.

The other reason is because it has double the amount of processor registers, which can be accessed faster than the devices ram. So, if an app is optimised for 64bit it can take advantage of them thus increasing the speed of some operations as the CPU doesn't have to access slower device ram.
 
I think by now everybody knows that he never said that. This is one of the most over-used made-up quotes of all time.

That being said, probably without even knowing it, you pointed at THE reason why the 64-Bit architecture used in the iPhone 5S doesn't serve any real purpose at all: The phone has less than 4 GB RAM, so you simply don't need a 64-Bit architecture. At this point, the processor is busy with shoveling a lot of unused zeros around and the performance gain has nothing to do with the 64-Bit design of the processor; that all comes down to the other optimizations in the CPU and its supporting hardware.

The only reason they put a 64-Bit processor in their current machines is to lay a foundation for future use so that software developers might have an incentive to begin porting their software. But by the time 64-Bit hardware becomes the standard, or at least useful in a mobile gadget, your current hardware will be entirely obsolete and long forgotten --> that's the typical fate of any first generation hardware.

ARM have released the first 64-Bit designs a couple of years ago, but we are still at least three to four years away from the time when 64-Bit processors and 64-Bit software in mobile devices will turn into a critical mass.

Just look at the Mac. Apple switched to pure 64-Bit Intel processors in late 2006/early 2007 and most of the software for OS X is STILL pure 32-Bit software.

Microsoft made the 64-Bit design a first class citizen in Vista (although there were 64-Bit versions of Windows XP, too), but even until today most software for Windows still is pure 32-Bit.

Why? Because only applications like Photoshop or video editing software and maybe DAW solutions truly benefit from 64-Bit designs. For everything else, a 32-Bit address space will always be more than enough.

There are only few application domains where a 64-Bit architecture is what you need.

So much wrong in here but I'd like to focus on this part: "...and most of the software for OS X is STILL pure 32-Bit software." Please start Terminal and run the "top" command. Look at the processes that have a dash (-) after it. Those would be the 32-bit processes and the rest are 64. Are you still standing by that statement?

----------

What's a magazine?

A magazine is a grouping of paper that contains websites printed on them. They are usually found in bathrooms and can be used in a pinch if toilet paper runs out.
 
Then this ad is not for you. Move along.

That's correct. This add is for technically challenged types who will believe Apple that 64-bit will benefit them. At this point it won't. It would be much better if Apple added one extra GB of RAM than jumping to 64bits.
 
64-bit--huh? A7--wha--?

To the average person and most computer users, that means little-to-nothing. Ultimately, the simple question is always, "WHAT CAN I DO WITH IT??" The answer is simple: "Everything you were able to do on the previous phones."

Apple is hitting a wall. Not in their technical improvements with processor speed and battery hours, but in the pure expansion of the device's ability...



Exactly.

yup... 64bit what??? what's that do....???

i'm getting SICK of how much advertisement apple has these days. the only logic reason i can think of is that they're getting whoop in MINOR upgrade annually comparing to the rest of other manufactures so they need to get more people to upgrade.

i've been a fan since the first iphone came out BUT with the current IP5, i think that's all it can go with so little thing that you can expand with just a phone. Sure the next one probably will be bigger screen but then what?

i found myself easily saying NO UPGRADE for the 5s cuz it's useless.

THANKS APPLE FOR MAKING ME SAVE FROM SPENDING ON YOUR MINOR IPHONE UPGRADE.
 
Kinda expected a little profanity in there, after that Mac Pro media poster.

----------

For the life of me, I can't figure out WHY Johnny had the screen glass protrude .5mm out from the aluminum. One of the things I loved about the 4/4S design was its front-to-back symmetry. Why not just pull the side of the case flush? What difference would it make? Wouldn't make it any thicker. The weight gain would be negligible. I just don't get it.

This is just a guess, but perhaps because that slight offset between the glass and aluminum sort of creates a "notch" along the edge that helps slightly with grippability.
 
Your entire post is incredibly clueless. I'll just point out two of the major problems with it:

Even if he didn't say it out loud, he was responsible for DOS, which was arbitrarily limited to 640K by using 10 banks of 64K. So he said it through his actions, and this is why the quote rightfully will not die.

Maybe at one point with one of the earlier versions, but DOS was never limited to just 640k throughout its entire lifespan. It's been awhile, but I could remember it being able to address at least 16 meg of memory there towards the end.

Memory addressing is the least important part of a 64 bit processor. More registers and an improved (64 bit) instruction set make up the bulk of the performance improvements seen in the 5S. In other words: 64 bit processing is very useful right now.

Registers don't have anything to do with 64-bit, that's all physical processor design. For instance, if you run a 32-bit OS on a current Core i7, the processor itself doesn't suddenly lose access to half its registers. It's still the same CPU as before, only now its executing 32-bit code exclusively instead of a mix of 32 and 64-bit.

As a general word of advice, it's best to actually know what you're talking about before you go and call someone else clueless.
 
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