http://news.cnet.com/8301-30686_3-20009116-266.html "It seems that the reported issues with the iPhone 4's antenna have not dampened enthusiasm for the device. Stefani Bennett, also of the Upper West Side, came to the AT&T store at 5:30 a.m. Tuesday to make sure she could get an iPhone 4. She said she wasn't concerned about reports that gripping the lower left-hand corner of the phone might cause reception issues. If she discovers it's a problem for her, she said, she'll simply buy a rubber bumper that fits around the device. 'It's not that big of a deal,' she said. 'I've always had crappy reception with my iPhones. I'll just get the bumper. It looks a little tacky, but if I have to, I'll buy it.'" The average user isn't swayed by the antenna issue, and find no offense in "holding it differently," or "using a bumper guard." All things being equal, with any device, it's only the enthusiast segment (comprised of roughly 5% of the total market) who demand perfection in a given product. The average user can tolerate a much wider swing in product variability.