It’s…pretty clear-cut. You don’t have to dig into the depths of antitrust law to see that the current App Store system flies pretty flagrantly in its face by prohibiting competition and doing harm to consumers. It does so because antitrust laws seek to limit monopolies from prohibiting competition in such a fashion that it does harm to consumers.
Democrats have a hankering to break up the big tech companies, and Republicans loathe them for perceived censorship. So, even if antitrust cases against Apple fail in the U.S., the current App Store system can absolutely be made directly, explicitly illegal. That’s where the House’s antitrust committee — chaired by someone who has referred to Apple as a monopolist and its 30% cut as “highway robbery” as mentioned in this article — comes in.
At that point, I’d point out that the big tech companies, including Apple, don’t exactly have much in the way of political favor on either side of the aisle right now. I’m sure Apple would lobby hard against whatever comes of the committee’s recommendations, but maybe that means it’s time that Tim Cook heeds his own advice and Apple “self-regulates” before the government steps in and fixes their **** for them.
I keep hearing people say that the current App Store model harms consumers, but how exactly? Unless you are referring to the Devs as the consumers in this situation. If you are talking about the end user then how are they harmed by the App Store being the only place to get iOS apps?
Is it about price? Are you suggesting that if Apple lowered their commission to say 5%, that the Devs would pass on all of those cost savings to the consumers? I doubt it based on many of the comments on here saying that Devs can't survive with Apple's commission...that would imply that the Devs would hoover up all of the available extra cash and not pass any on to the consumer.
Or is it about the fact that some developers are not able to continue with the current pricing model therefore the pricing model forces some Devs out of the market which means that their products aren't available to the consumer and thereby harming them in that manner? If so then, as sad as it is to say it, the Devs most likely to not be able to survive are those making the least sales.
App development has a fixed cost whether you sell 10 copies or 1000 (I am not factoring support costs, just pure development upfront costs). So if it costs you $700 to develop an app - in time, rent etc. - and you see if for $1 then you have to sell 1000 copies to break even after Apple's commission. If you only sell 500 copies then you lose money and will have to stop developing. But if you sell 10000 copies then you will still make good money, even after Apple's cut.
So it's the Devs with less sales who are most likely to be affected in this case and, sorry to say it, less sales generally means either too niche, or not good enough. Both of which are things that would increase your chances of your business going under regardless of commission and in both the digital and physical worlds.
As for the antitrust committee, you may be right that it is being chaired by somebody who is against Apple's current policy. And you may be right that Apple are forced to change. If that's the case then I fear for all manner of businesses around the world because this is the first step towards "seizing the means of production"...IMHO of course...