I think it will go live tomorrow morning. When the big pro came out last year, I was undecided and almost did store pickup that morning at 10am but wanted to feel how heavy it was before purchasing. Used in store pickup option to see that my store still had stock. Got to the mall by 10:30am to find that my size and configuration was sold out (thanks to a foreigner literally buying eight of them with cash). I was so pissed as I stood there next to him with his pile of iPads to be flipped. Moral of the story, get there early and use pickup if possible.