jtt said:
Are you seeing a lot of jobs going to competitors that are charging next-to-nothing and getting rewarded more and more gigs? $50 for a logo, $100 for a brochure, $300 for a ten minute video! This has been plaguing myself and most of the Creative Freelance industry where iAm and it is getting extremely frustrating.
Sorry, but no brand can expect to get quality work from a freelancer billing at those rates. Here in Paris (and it was the same when I was in NY), a major brand or ad agency wouldn't even take you seriously if you weren't charging at least 400 per day (almost $500). Very good "creatives" bill about a thousand per day.
It's true, since design applications are easier to use and acquire, and for copywriters information is so accessible with search engines, anyone with a computer can get into advertising these days. As a result, there are loads and loads of small agencies and freelancers doing bad work. They're everywhere.
Nothing can compensate for true talent mixed with solid experience. Nothing.
As a copywriter and creative director, I've tried outsourcing projects to so many creatives here in Europe (Paris and UK) and I get hundreds and hundreds of resumes from people with very flimsy experience -- almost always just Web experience for companies you never heard of. I'm not saying this to be critical. But they're all ready to work for almost nothing, especially if it's for an interesting project (of course).
It's like actors in NY. Almost any waiter or waitress in NY would do anything to get a role in a movie, and they'd work for free (even if the union wouldn't let them). And any new screenwriter would probably GIVE his/her script to be made for free. (Any unaccomplished actor or screenwriter that denies this is a liar.)
But... any serious production company will spend the necessary money to hire quality actors, screenwriters, camera crews, etc.
Just the same, a leading international brand with a $100 million marketing budget isn't going to put its hide on the line to take chances with $100-per-brochure rookies.
Well, my response is getting too long. The whole point I'm trying to make is simply, if you're losing projects to dirt-cheap freelancers, then it's probably with companies you'll never have much future with anyway. Quality and experience probably isn't important to them. If you're good and have the portfolio to prove it, go for the bigger stuff.