I got in immediately when it went live and checked out my 128 GB Jet Black 7 Plus and was immediately given Sept. 26-10/3. It looks like if you ordered the 256 plus model you were given a launch day date. I know also people who got the inferior 7 model were given launch day shipping estimates as well. 128 jet black plus is the most popular pick I think. I'm hoping ship dates move up for the people who got the 9/26 -10/3 dates. Need the phone on launch day.