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In addition to what's already been observed - media professionals are overwhelmingly arts/ humanities graduates who are commonly stereotyped as not handy with technology/ tools/ DIY stuff. Apple's ecosystem "just works" - so has a lot of cache with folks in media businesses.

Totally!

When I wear my tech support hat I see that there is often a gulf between the technical understanding of average PC and Mac users. Even down to writing "but I don't want to hear about complicated things, that's why I use a Mac!"

I will obviously not generalize, but on the while it's how it goes.

Actually, I understand their point because I come from their side.
 
explanation 1: I think Apple vision is that Thunderbolt is the way to improve your computer. So instead of swapping a new SATA SSD in your rMBP, you should hook up a new SSD drive with Thunderbolt. The only problem is, Thunderbolt devices are very expensive.

Yeah, but that's Intel's fault, not Apple's.

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My Late-2009 White Macbook would be a dead machine if it wasn't upgradeable. Thanks to 8GB RAM and a SSD it's still a decent performer. I wonder if my rMBP will last until 2018 without RAM upgrades...

Outside of basic tasks, I very much doubt that. Streaming HD video is going to put a massive strain on the GPU... to say nothing of other graphic intensive applications.

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Just my curiosity - why are Macs so strongly associated with media professionals? I don't really see why, say, a video editor would prefer a MBP over a proper workstation laptop. does Windows lack good software for media work? Personally, I'd always recommend Windows for heavily specialized workflows, e.g. when using a single application/application suite.

Video editors aren't normally editing using MBP's, they are using Mac Pros or iMAC's, that have serious GPU's.
 
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