I have a family plan. Yesterday went to buy 2 new 3g phones which when the sales associate rang them up came to $1,000. He said his computer was telling him I wasn't available for the discount pricing on the new phone. I said, well i am renewing my ATT contract, what would make me eligible? And the sales guy said to call AT&T to straighten it out, that he can only charge what his computer comes up as. I couldn't get a clear answer as to who's not eligible for the $299 price and why...nobody knew. So he replied, you have to ask them to reduce it, and i said, "what is this, let's make a deal?". I got the feeling that this has happened to many others, bc he said, listen just call them. So the other supervisor in the Apple store called the merchant support at AT&T who also told me i wasn't eligible because i needed to have my first iphone for 21 months. Meanwhile, nobody on this planet has had an iphone for 21 months obviously so how does that one make sense? Also, if i logged into my ATT wireless account it clearly stated that both iPhone lines were eligible, but ATT was telling me it wasn't and there was nothing they can do. I was livid at this point and asked the sales associate, "You mean to tell me that anyone who's eligibe for the discount must be a new ATT customer?" and he said, no of course not..and the only people who were being charged full price for the phones were bill delingquents or others who had their first iphone discounted. So then, the Apple genius called customer service at ATT for me who miraculously confirmed i was eligible for the discount, and the "try scanning them through again". This time they came up mysteriously as $299/each. I also heard from a friend that this happened to him as well...that they were first being charged the full price. Has this happened to anyone else? What are your experiences? I must say though the sales guy i dealt with at apple patiently took care of this issue for me in a professional manner. It's AT&T which seemed to drop the ball on this one.