Apple products have never been cheap, and the price disparity between models in the same range has never made sense.
- A 0.5m lightning cable retails for £15. So does a 1m cable. However a 2m cable is an additional £10 and comes in at £25. Doesn't make sense.
- If you wanted an iPhone 6+, the 16GB model is £619. It's an additional £80 if you wanted 64GB of storage, then from there another £90 to get to 128GB. Why? It's been proven that the cost for Apple to make a higher capacity model is negligible. The mark-up is insane.
- Looking at an Apple Watch, it was more expensive to purchase a 42mm SS with a sport band with a leather band separately, than to buy the more expensive combination upfront then buy a sport band.
However, this is what we sign up for when we choose an Apple product over the alternative. Things aren't cheap, pricing doesn't always make sense, there will be proprietary ports etc. As long as the company continues to see strong sales, this isn't going to change.